BGaming, a prominent iGaming content provider, has officially entered the Lithuanian market through a strategic partnership with Uniclub, a well-known casino and sports betting platform.
Under this new agreement, Uniclub will integrate BGaming’s extensive portfolio, including popular titles like Dice Million, Merge Up, and Wild Chicago, into its selection of over 2,000 games.
Uniclub boasts a long-standing presence in Lithuania, having opened its first slot machine hall in 2004. Its parent company, UAB Unigames, also operates the iGaming website Uniclub.it, which offers a variety of slots, live casino games, and sports betting options. Since 2021, UAB Unigames has been the sponsor of the Lithuanian basketball team BC Juventus, also known as Uniclub Casino Juventus.
This partnership marks another milestone for BGaming in Eastern Europe, following its successful launch in Bulgaria in July and its growing influence in Serbia and Romania earlier this year.
Olga Levshina, Chief Commercial Officer at BGaming, expressed her excitement about the collaboration: “We are thrilled to partner with Uniclub as we continue to expand across regulated European markets. The Uniclub brand is a prominent player in the Lithuanian entertainment space, with more than 20 years in the casino and sports betting arena. We look forward to bringing our games to their players’ screens and fostering a strong working partnership.”
Martynas Matulevicius, CEO at Uniclub, also shared his enthusiasm: "We are delighted to add BGaming’s vibrant content to our platform. We strive to continue delivering the best possible gaming experience to our players, and with the studio’s memorable titles, we are delivering on this promise. Our customers can enjoy further additions as BGaming releases its sizzling summer line-up.”
This collaboration is set to enhance the gaming experience for Uniclub’s players and fortify BGaming’s presence in the European market.
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