BGaming, a leading name in iGaming content, has teamed up with iconic rapper and music producer Snoop Dogg to launch their first-ever celebrity-branded slot, Snoop Dogg Dollars.
This highly anticipated release marks a major milestone for BGaming as it steps into the world of branded content, collaborating with one of the most recognizable names in entertainment.
The exclusive launch of Snoop Dogg Dollars took place on Roobet on 25th September, with a broader network release scheduled for 30th October. The game has already generated significant buzz thanks to Snoop Dogg's involvement, including his voiceover work and a signature laid-back hip-hop soundtrack that elevates the player experience.
With the release coming hot on the heels of Snoop Dogg's appearance at the Paris Olympics, Snoop Dogg Dollars brings the legendary rapper’s unique style into the world of online gaming. The game’s West Coast hip-hop vibe and distinctive soundtrack immerse players into a world where music and gaming collide in an exciting new way.
In a joint effort between BGaming, Roobet, and Casinolytics, players are introduced to a cluster-pay mechanic. This means that when five or more matching symbols form a cluster, players win. As clusters form and symbols disappear, the cells where wins occurred are marked. If a subsequent win happens on a marked cell, a multiplier kicks in, starting at x2 and increasing by another x2 with each new win on that cell.
In addition to the cluster wins, Snoop Dogg Dollars offers a variety of bonus symbols to keep gameplay exciting. Once winning clusters vanish, bonus symbols like Scatters, Wilds, Weed, and Skull icons can emerge.
Weed symbols upgrade all active multipliers before disappearing, while
Skulls clear low-paying symbols and trigger a reel refill.
Landing 3 to 6 Scatter symbols can award 10, 12, 15, or 20 Free Spins, converting Scatters into Wilds or x10 multipliers for the duration of the Bonus game.
The game also offers a Bonus Buy option and the unique Snoop Spin feature, giving players guaranteed sticky Wilds for even more chances to win big.
This collaboration between BGaming and Snoop Dogg showcases the provider’s expertise in branded content creation, setting a new standard for celebrity-themed slots in the iGaming world. It further solidifies BGaming’s position as a trusted partner for some of the biggest names in the industry.
Alexandr Shavel, Product Owner at BGaming, expressed excitement over the partnership: "Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever.
With an inspired hip-hop soundtrack and an unmistakable West Coast setting, players will be transported to an immersive world where hip-hop reigns supreme. Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft."
Roobet also praised the collaboration, stating: "We’ve really enjoyed producing this slot with BGaming. Their team showed great talent, creativity and perseverance while developing the game, and we’re very happy with the end result."
With Snoop Dogg Dollars, BGaming demonstrates its ability to blend pop culture and gaming seamlessly, offering players a unique experience that honors the legacy of a global music icon. As the game rolls out to a wider audience, it’s poised to become a standout hit, combining innovative gameplay with a celebration of hip-hop culture.
This partnership could pave the way for more celebrity-branded iGaming experiences, making BGaming a frontrunner in the field of entertainment-led gaming.
Comments