Bigly, a new and ambitious game studio, is poised to transform the iGaming industry with a unique commercial approach, allowing operators to offer top-tier slot games at a capped cost.
The iGaming sector is about to witness a major shift with the launch of Bigly, a fresh and innovative game studio introducing a revolutionary commercial model. Unlike traditional revenue share deals, Bigly allows operators to host premium slot titles while capping the costs they pay, providing a more predictable and operator-friendly solution.
Traditionally, operators have had to engage in expensive revenue-sharing agreements with game developers, paying a portion of their earnings back to the studios. Bigly's model changes that dynamic, enabling operators to retain a much larger share of their profits. This not only reduces operational costs but also allows operators to push games that cater specifically to their audiences without worrying about spiraling fees.
Bigly’s approach uses a hybrid model, combining revenue sharing with a capped annual fee. This means that once an operator reaches the fixed fee limit, they no longer have to share additional revenue with Bigly for the remainder of the year. As a result, operators can aggressively market Bigly's games, confident that any additional revenue stays in-house.
Bigly has laid out an impressive product roadmap, with plans to release ten top-quality titles annually. Its debut slot, Deep Sea Treasure, is set to make waves with its visually captivating design and engaging cascade gameplay, promising a host of bonus features to keep players entertained.
With each passing month, Bigly’s library will expand, offering operators increasing value while maintaining a predictable and manageable cost. The more games they add to their portfolios, the better the return on investment for operators, allowing them to maximise marketing efforts and boost revenue.
Bigly is led by industry veteran Liam Mulvaney, who brings a wealth of experience to the table, supported by a team of creative minds and experts. To power its ambitious plans, Bigly has partnered with Reelsoft, a renowned iGaming technology provider.
Reelsoft’s cutting-edge Vision RGS (Remote Game Server) plays a key role in Bigly’s operations, offering scalable, robust solutions for game development and integration. Vision RGS ensures rapid production of a variety of casino games, including slots and table games, while providing seamless integration for operators.
Liam Mulvany, Founder and Chief Commercial Officer at Bigly, emphasized the studio’s distinct approach: “Bigly is not just another slot studio. We’ve seen the same commercial models used for decades, but at a time of increasing costs and tighter margins, we’ve created something entirely different. Our capped fees allow operators to be more creative with the games they offer, and the more they promote them, the more revenue they can generate—revenue they keep.”
Mulvany also noted that the company is in advanced discussions with several operators and plans to announce its first partners soon. “Our games resonate with players, and they offer the return on investment operators are seeking. We believe Bigly is exactly what the market needs right now.”
Thomas Nimstad, CEO of Reelsoft, expressed excitement about the partnership, stating, “We’re thrilled to help bring Bigly’s innovative concept to life. Their fresh approach to the commercial model is something the industry hasn’t seen before, and we’re confident their vision, supported by our Vision RGS platform, will truly shake up the market.”
Bigly’s disruptive model offers operators a rare opportunity to drive profitability while delivering top-quality games to their players. With capped costs and a dynamic, evolving portfolio, Bigly is setting a new standard for how operators and game studios collaborate.
As the studio gears up for its official launch, all eyes will be on Bigly as it seeks to make a significant impact in the competitive world of online gaming.
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