Bragg Gaming Group (“Bragg”) has announced a landmark agreement to incorporate Kero Gaming’s (“Kero”) comprehensive suite of sports betting options into its aggregation platform for the first time.
Under this strategic deal, Kero, known for its advanced micro-betting data feeds, products, and services, will integrate its full product suite onto the Bragg HUB content aggregation platform.
Kero’s platform is distinguished by its innovative in-play betting markets, live chat, and live streaming features, creating an all-in-one solution for bettors. This integration allows players to watch games, place bets, and chat seamlessly within the same environment.
Powered by a proprietary recommendation engine, Kero’s micro-betting technology uses advanced algorithms to deliver personalized and contextually relevant betting markets to players. This provides a casino-style sports betting experience, enabling users to place bets on a wide range of markets at any moment during a match.
The integration of Kero’s sports betting products into the Bragg aggregation platform significantly enhances the Bragg HUB, adding new sports betting provider partners and expanding its offerings.
This move is part of Bragg’s strategic vision to become the leading turnkey solutions provider for the global iGaming and sports betting industry.
The Bragg HUB features the Bragg Remote Games Server (RGS), which includes in-house developed games from Bragg’s multiple iGaming studios, as well as exclusive third-party games from partner studios under the Powered By Bragg program.
Also included in the Bragg HUB is Bragg’s market-leading Fuze™ marketing and promotional toolset. This includes tools such as automated bonusing, free bets, odds and profit boosts, cashback, and tournaments on the sportsbook side, alongside a variety of tools for iGaming operators.
For iGaming operators, the Fuze™ toolset offers an AI-powered Game Recommendation System, Flash Jackpots, game-based leaderboards, tournaments, and quests.
Ivica Jovanovski, Head of Aggregation at Bragg Gaming Group, commented: “We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time. We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”
Tomash Devenishek, CEO at Kero Sports, added: “Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering. Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to advance this agenda with Bragg as a partner.”
This collaboration marks a significant advancement in Bragg Gaming's efforts to enhance its offerings and expand its influence in the iGaming and sports betting sectors.
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