In a strategic move, Bragg Gaming Group has sealed a deal with Sisal, a major player in the Italian iGaming scene, to introduce exclusive online slots content to Italian players. Bragg Studios' proprietary slots are now primed for launch on Sisal's platform, marking a significant stride in the Italian iGaming landscape.
The agreement encompasses a selection of high-performance slots titles from Bragg's Atomic Slot Lab and Indigo Magic studios, including crowd-pleasers like Egyptian Magic, Fairy Dust, and Sevens & Suns. With a focus on incorporating top-tier features and themes inspired by North America's beloved land-based casino slots, Bragg's studios promise a fresh wave of online entertainment for players.
Stefano Santagostino, Associate Product Manager at Sisal, expressed enthusiasm about the partnership: "We're thrilled to introduce exclusive content from Bragg Gaming to our players. Staying ahead with cutting-edge online slots is crucial for Sisal as we strive for growth in the Italian market."
Karl Grech, Head of Business Development at Bragg, emphasized their commitment to delivering proprietary and exclusive online casino content to top operators in key regulated markets. "Our collaboration with Sisal in Italy underscores our success in this strategy," he stated.
Italy's online gambling market continues its upward trajectory, with projections indicating a 16% year-on-year growth in gross gambling revenue (GGR) to $3.4 billion in 2024. Casino gaming GGR is anticipated to surge by 18% to $3.1 billion over the same period, solidifying Italy as the second-largest regulated iGaming market in Europe, trailing only behind the UK.
The Italian government's ongoing efforts to overhaul the regulatory framework for online gambling, as part of the 'Reorganization of Gambling' decree, signal a significant shift in the industry. License fees have skyrocketed to €7 million for a nine-year license, up from €200,000 previously.
Additionally, stringent technical requirements mandate player-imposed limits on gameplay, with platforms obligated to issue warnings when limits are nearing breach. The regulator, ADM, is poised to wield enhanced authority to combat unlicensed online gambling.
Bragg Gaming's collaboration with Sisal not only amplifies the entertainment options for Italian players but also reflects the evolving landscape of iGaming regulation and partnerships in Italy. With a focus on innovation and compliance, both companies are poised to thrive in this dynamic market.
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