Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has successfully launched HardRockCasino.nl in the Netherlands, providing its advanced player account management (PAM) software to the renowned brand.
This deal marks Bragg’s sixth PAM client in the Dutch market, reinforcing its position as a leading technology and content supplier in the region.
Hard Rock Casino NL will benefit from Bragg’s comprehensive suite of managed services, which includes 24/7 customer support, payment processing, fraud prevention, retention marketing, and access to responsible gambling solutions.
In addition to PAM technology, the agreement facilitates content aggregation through the Bragg HUB, which offers more than 10,000 casino titles. This includes exclusive games built on the Bragg Remote Gaming Server (RGS) and titles from other leading iGaming suppliers.
Bragg will also provide exclusive content from its in-house studios, Atomic Slot Lab and Indigo Magic. All online casino games delivered via Bragg HUB come equipped with the Company’s Fuze™ promotional tools, offering player engagement features like free rounds, tournaments, and quests.
Hard Rock Digital operates in the Netherlands through a partnership with iCasino.BV, which received a license from the Dutch Gambling Authority (KSA) in May.
Matevž Mazij, Chief Executive Officer at Bragg, commented: “We’re excited to support hardrockcasino.nl as it launches in the Dutch market under the Hard Rock Casino brand. Hard Rock Digital is an internationally recognizable brand with a fantastic global presence, and I cannot wait to see how Dutch players will embrace the brand as we launch with hardrockcasino.nl.”
Paul Strikers, Chief Executive Officer at iCasino, added: “When entering a highly competitive market like the Netherlands, with its strong emphasis on operator compliance, we wanted to have the best foundation, and Bragg’s suite of content and technology solutions provides that.
Dutch players will benefit from access to the latest titles and the best offers, bringing the best in Hard Rock Casino style to our iGaming offering.”
The Dutch online gambling market is projected to be worth over USD 2 billion in 2024, according to H2 Gambling Capital.
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