Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has revealed the launch of the Betnation sportsbook, powered by Metric Gaming technology, marking a groundbreaking move in the Dutch iGaming landscape.
Under an extension agreement, Bragg integrates Metric's sportsbook technology into Betnation's existing setup, offering a cutting-edge solution tailored for the Dutch market. This collaboration grants Betnation access to Bragg's regulatory reporting and marketing tools, enhancing its operational efficiency and customer engagement.
This partnership represents the debut of Metric's sportsbook technology via Bragg Gaming Group to a Bragg client, with similar launches planned for other Bragg clients in the future.
The aim is to provide operators with the autonomy and control of an in-house sportsbook through a cost-effective outsourced solution, streamlining their focus on customer service.
The sportsbook's launch follows Betnation's recent acquisition of a sports betting license from the Dutch Gambling Regulator (KSA), reinforcing its position in the Dutch iGaming sector. With major sporting events like the UEFA European Championship Football and Paris 2024 Olympics on the horizon, the timing couldn't be better for Betnation's foray into sports betting.
Betnation, a longstanding client of Bragg Gaming, initially engaged in a comprehensive technology, content aggregation, and managed services agreement in April 2022.
Leveraging Bragg's advanced Player Account Management platform and iGaming content aggregation services, Betnation has established itself as a prominent player in the Dutch iGaming market.
Matevž Mazij, CEO at Bragg, expressed enthusiasm about the partnership, stating, "We're thrilled to support Betnation's expansion into sports betting, offering a unique solution that addresses financial and operational concerns for our operator clients."
Robert Schouten, CEO at Betnation, added, "Securing a sports betting license from the KSA is a significant milestone for us, and we're excited to launch our sportsbook with Bragg and Metric. As the summer of sporting events approaches, we look forward to providing our customers with a diverse range of betting opportunities."
With Bragg's leading position in the Dutch iGaming market, the Betnation sportsbook powered by Metric technology is poised to make a significant impact, offering Dutch bettors an unparalleled betting experience.
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