Altenar, a renowned sportsbook and iGaming software supplier, is strengthening its position in the global market with the appointment of Charlie Williams as Commercial Director.
Williams brings a wealth of experience to his new role, reflecting Altenar's ambitious plans for further expansion on a global scale. As Commercial Director, Williams will be responsible for overseeing the company's commercial strategy, including regional marketing tactics, lead generation, sales management, and strategic partnerships.
In addition, Williams will focus on promoting and expanding Altenar's commercial activity to drive revenue generation, increase market share, and achieve sustainable growth.
With a successful track record in the software industry, including leading two successful exits, Williams has held senior commercial and operational leadership positions at various B2B iGaming suppliers. He has also founded a consultancy firm that specializes in providing C-Level advisory services to help businesses realize their financial goals.
Dinos Stranomitis, COO and Co-Founder at Altenar, expressed his excitement about the new appointment, stating, "I am delighted to welcome Charlie to Altenar, and I am confident that he will be a valuable asset as our Commercial Director. With his entrepreneurial mindset, strong leadership skills, and strategic creativity, I believe he will be able to enhance team performance at all levels."
Stranomitis added, "Charlie's extensive expertise and background across multiple roles will undoubtedly benefit our global presence and strengthen our position as a leading sportsbook provider in various markets."
Charlie Williams, the newly appointed Commercial Director at Altenar, expressed enthusiasm about his role, saying, "I'm thrilled to join Altenar, and we have exciting plans ahead. Our focus will remain global, with continued efforts to consolidate our strong performance in Europe and Latin America, while also expanding our presence in the UK, Nordics, and North American regions."
Williams emphasized the company's objective of pursuing business opportunities in regulated markets and supporting growth in newly regulated jurisdictions. He also highlighted the exploration of potential strategic partnerships to expand Altenar's reach in the African market.
As a licensed provider in 13 major global markets, including certifications from the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA), Altenar has become the preferred sportsbook supplier for numerous leading operators.
The company's exceptional performance and industry leadership have been recognized with multiple awards, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America, and the Baltic and Scandinavian Gaming Awards.
With Charlie Williams at the helm as Commercial Director, Altenar is poised to continue its successful trajectory, solidifying its position as a trusted and innovative sportsbook provider while expanding its footprint in key markets worldwide.
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