Checkd Group, a technology-driven sports betting specialist, is amplifying its online presence with the introduction of a dedicated digital PR team aimed at bolstering organic search performance across its key platforms in the UK and North America.
Leading this initiative is James Dixon, appointed as the Head of Digital PR at Checkd Media, the group’s content and marketing arm.
Dixon's team is tasked with enhancing the visibility of Checkd Group's proprietary brands, such as Footy Accumulators, The Winners Enclosure, and FlashPicks, across various regions including the UK, US, Canada, and South America.
Additionally, the team will provide digital PR services to partners through a newly created performance marketing service offering.
The launch of this new service signifies Checkd Group's commitment to fortifying its new and existing brands, with a strategic focus on organic performance as a pivotal driver of traffic and revenue, with digital PR playing a central role.
James Dixon, drawing from his decade-long experience as a journalist in the iGaming industry, joins Checkd Group from online casino affiliate BonusFinder, bringing with him a proven track record of success in key global markets.
Supporting Dixon are newly appointed Digital PR Managers George Rogan and Liam Conroy, alongside Digital PR Executive Charlie Giblin.
These additions to the team follow the recent appointments of Rob Cable as PPC Manager and George Webb as Head of SEO, underscoring Checkd Group's commitment to expanding its footprint in the UK and US markets.
Reflecting on the significance of this development, James Dixon expressed, “This is a key moment for the trajectory of the Organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward."
Alex Beecham, Managing Director at Checkd Media, emphasized the importance of the new digital PR team, stating, "The establishment of our new digital PR team serves as a watershed moment, as we bid to enhance the visibility of our leading brands and content.
The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It’s a really exciting time for us and represents real progress for our team."
With the launch of this dedicated digital PR team, Checkd Group is poised to further elevate its brand visibility and strengthen its position in the competitive iGaming landscape.
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