Cherry Play, an innovative game studio known for its unique subscription-based commercial model, has announced an exciting new partnership with JACKS.NL, one of the Netherlands' most prominent online casino brands.
This agreement will see Cherry Play’s engaging slot games integrated into the JACKS.NL platform, bringing a fresh wave of entertainment to Dutch players.
Expanding the Gaming Portfolio at JACKS.NL
Through this deal, JACKS.NL players will gain access to Cherry Play’s growing collection of slot games, including Multi Banks, Super Coin, and the Golden Cherry Jackpot System.
These titles combine the nostalgia of classic slot machines with cutting-edge gameplay, offering players a unique and thrilling experience.
Cherry Play develops its games using the powerful Bragg Gaming technology stack, ensuring top-tier quality and seamless integration for operators. However, what truly sets the studio apart is its groundbreaking subscription-based commercial model.
Instead of operators paying a standard revenue share for access to Cherry Play’s portfolio, they pay a fixed license fee, transforming content into a predictable, fixed cost with greater revenue potential per game.
A Rapidly Rising Star in the Industry
Since its launch in December, Cherry Play has made significant strides in the iGaming sector. Led by industry veteran Olga Bajela as CEO, the studio has quickly gained traction, debuting its first two titles and jackpot system ahead of ICE London and securing deals with leading operators in the Netherlands—including JACKS.NL.
Industry Leaders on the Partnership
Olga Bajela, CEO of Cherry Play, shared her excitement about the deal: “It’s great to see Jacks adding our first slots to its game lobby and taking advantage of our pioneering subscription model, which truly allows operators to maximize the potential success of our games.
“Because operators access our games for a fixed fee, they are more incentivized to give them solid lobby positioning and invest in promotional efforts, knowing they get to keep all the revenue each title generates.
“This is revolutionary, and we couldn’t be happier for Jacks to be among the first operators in the Netherlands to join forces with Cherry Play.”
Ayla Haverkamp, Casino Operational Manager at JACKS.NL, also highlighted the significance of the partnership: “Content is king for our site, and that’s why we are always looking to collaborate with innovative content providers who approach things differently.
“Cherry Play delivers on both fronts—not only with its high-quality games that offer engaging player experiences but also with its unique subscription model, which was a major factor in our decision to partner and bring its games to our platform.”
With this partnership, Cherry Play continues its rapid expansion in the European market, offering JACKS.NL players an exciting new gaming experience.
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