The opening day of ICE Barcelona saw a captivating convergence of chess and sports betting as Magnus Carlsen, BETBY’s global brand ambassador and five-time World Chess Champion, took center stage.
Carlsen, widely regarded as the greatest chess player of all time, joined BETBY at the highly anticipated press conference, drawing attention from industry stakeholders, media, and chess enthusiasts alike.
This marked Carlsen’s debut at an iGaming expo alongside BETBY, where he highlighted his long-term partnership with the sportsbook solutions provider. The collaboration, first announced earlier this year, is anchored by the “Make Your Move” campaign, which aligns Carlsen’s strategic mastery in chess with BETBY’s cutting-edge approach to revolutionizing the sports betting industry.
A Strategic Partnership
The press conference, hosted by Pierre Lindh, co-founder and managing director of NEXT.io, was a focal point for attendees eager to learn about the unique synergy between the chess icon and the innovative sportsbook supplier. Carlsen shared insights into his role as BETBY’s ambassador and reflected on the parallels between chess strategy and the dynamic world of sports betting.
“BETBY is a young and innovative company; it’s exciting and really fun to be part of the journey that the company is on,” Carlsen said. “My father and I first engaged with BETBY about a year ago, and since then, we’ve gained incredible insights into how sportsbook technology is developed. It’s been fascinating to see how AI can be leveraged to create a new and innovative experience. I look forward to continuing this exciting journey with BETBY.”
Chris Nikolopoulos, BETBY’s Chief Commercial Officer, emphasized the significance of Carlsen’s involvement and the shared values between the chess champion and the company. “Magnus epitomizes mastery in what he does, and we reflect that as a brand,”
Nikolopoulos remarked. “We aim to break the norm, and rather than partnering with a retired player from a mainstream sport, we chose a World Champion in a super intellectual sport. Magnus is the perfect fit for our vision. This partnership showcases our desire to innovate and approach things differently.”
Carlsen Steals the Show
Beyond the press conference, Carlsen engaged directly with fans at BETBY’s stand, where he participated in a lively meet-and-greet session. Attendees were thrilled to interact with the chess legend and even challenge him to quick chess matches. The activity drew large crowds and sparked significant buzz on the exhibition floor, solidifying BETBY’s status as a standout exhibitor at ICE Barcelona.
BETBY’s Industry Innovations
BETBY also used the event to introduce its latest innovations, including an industry-first AI-based feed that promises to redefine sportsbook solutions. The provider’s focus on leveraging AI and cutting-edge technology complements the strategic brilliance that Carlsen represents, making this partnership a perfect alignment of values and vision.
Looking Ahead
BETBY’s collaboration with Magnus Carlsen is poised to redefine the sports betting landscape by integrating intellectual strategy and innovative technology. As the partnership evolves, both Carlsen and BETBY aim to push the boundaries of what’s possible in the iGaming sector.
For those attending ICE Barcelona, BETBY welcomes visitors to their stand, 5J18, to experience firsthand their groundbreaking AI-based solutions and explore the future of sportsbook innovation.
Stay tuned to iGaming Gazette for more updates on iGaming News and industry-defining moments from ICE Barcelona.
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