Flows has made a significant move to accelerate its growth trajectory by appointing Daniel De Souza as its new Vice President of Commercial. This strategic hire underscores Flows' commitment to enhancing its offerings to leading operators and suppliers across the iGaming industry.
De Souza brings with him a wealth of experience from his time at Optimove, where he was instrumental in driving commercial success, expanding customer portfolios, and cultivating strong relationships with various operators and platforms.
His background in the operator sector gives him a unique perspective, allowing him to better understand customer needs and identify practical use cases—skills that will be crucial in further developing Flows' innovative platform.
With over a decade of experience, including key roles at Betway, De Souza has a proven track record in driving revenue growth and forming strategic partnerships on a global scale. His expertise in scaling brands and entering new markets will be invaluable as Flows looks to broaden its presence.
Additionally, his ability to leverage data-driven insights to optimize commercial performance and lead large-scale digital transformations will be key in adapting Flows' platform to meet the evolving demands of top-tier clients.
James King, CEO at Flows, expressed his enthusiasm for the new appointment, stating, "Dan is a fantastic addition to the team. His experience, industry knowledge, and extensive network are exactly what we need to supercharge our commercial efforts.
I’m really excited to see the impact Dan will have with us, especially given his many successes in previous roles. Keep an eye out for Dan at SBC Lisbon, and expect exciting announcements about new client signings following his start with Flows."
De Souza himself shared his thoughts on the move: "My time at Optimove has been incredible, and I’m truly grateful for the opportunity to work with such a fantastic company. However, with the industry rapidly evolving—driven by advancements in AI, increased automation, and major global opportunities as new territories open up—I felt the timing was right for a new challenge.
Flows is poised to revolutionize how businesses automate and manage their operations. Joining the most talked-about startup in the industry and having the chance to showcase the product's potential for both new and established operators was an opportunity I couldn’t resist."
With De Souza on board, Flows is poised to continue its rapid expansion and further solidify its position as a leader in the iGaming industry.
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