In a significant move for the iGaming industry, OpenBet, a premier platform, content, and services provider, has announced the extension of its long-term collaboration with the Danish national lottery, Danske Spil.
This partnership, now in its eleventh year, continues to strengthen, reflecting the mutual commitment and success of both entities.
Under the renewed agreement, OpenBet will further enhance Danske Spil’s omnichannel sports betting platform, leveraging its state-of-the-art technology and comprehensive trading content. This extension signifies the third time Danske Spil has chosen to prolong its partnership with OpenBet, underscoring the value and trust developed over the years.
A key component of this new deal involves Danske Spil transitioning its trading and risk management services to OpenBet’s Managed Trading Services (MTS). This transition ensures high-quality, dedicated 24/7 global coverage for Danske Spil’s sportsbook operations.
Additionally, the agreement includes the integration of OpenBet’s Trading System with a Self-Trade functionality specifically for football, offering Danske Spil enhanced flexibility and control over its sportsbook content.
The continued collaboration highlights OpenBet's position as a trusted partner for World Lottery Association (WLA) members globally. Currently, OpenBet’s sports betting technology, content, and regulatory compliance tools are operational with 18 WLA members, showcasing its broad industry influence.
Nikos Konstakis, Chief Operating Officer at OpenBet, expressed his enthusiasm for the extended partnership: “Our long-standing partnership with Danske Spil has always been about pushing the boundaries of innovation in sports betting.
The new expanded agreement is a testament to the partnership and commitment of both teams working towards a shared vision across Danske Spil and OpenBet.
The introduction of our Managed Trading Services marks another important step towards that shared goal. We look forward to continuing driving unparalleled value to Danske Spil and its customers.”
Jens Nielsen, Sports Betting Director of Danske Spil, echoed this sentiment: “OpenBet has been a close partner of Danske Spil since 2013 and remains very important for us in continuously achieving our ambition of delivering the strongest, most user-friendly and entertaining sports betting experiences possible to our clients. With the extended agreement, we look forward to expanding the partnership by including new services.
OpenBet will thus continue to play a pivotal role in our strive to meet the evolving needs of our players. We are in a good position to further evolve our online and retail offering, bringing the safest and most interesting products to our loyal customer base.”
This extended partnership not only solidifies the relationship between Danske Spil and OpenBet but also sets a new benchmark for innovation and service in the sports betting industry.
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