DeepCI has officially rebranded as PartnerMatrix Intelligence, creating an all-encompassing affiliate management and data tracking solution under the PartnerMatrix brand.
This rebranding merges PartnerMatrix Intelligence’s advanced data tracking and analysis with PartnerMatrix’s leading affiliate and agent management systems. The integration offers a superior, all-in-one solution for both affiliate and operator customers, enhancing their capabilities to manage and optimize their affiliate programs.
Earlier this year, the integration was completed, and customers can now access PartnerMatrix Intelligence within the PartnerMatrix platform or as a standalone service.
Lewis Civin, co-founder of DeepCI, has been appointed as Chief Product Officer for PartnerMatrix, working alongside the existing CEO, Vahe Khalatyan.
PartnerMatrix is renowned as the iGaming industry's most comprehensive affiliate and agent management system. It offers real-time data, enabling affiliate managers to create, manage, track, and analyze their programs from a single, user-friendly platform.
In the 2023-24 period, the PartnerMatrix system saw a traffic increase of more than 135% year-on-year, connecting 170,000 affiliates to its brand partners. Total revenues for 2023 rose by 175% compared to 2022, with a significant pipeline of prospects for the remainder of the year.
Vahe Khalatyan, CEO of PartnerMatrix, commented: “At PartnerMatrix, we never stand still, and we are always looking at ways to enhance our customer offering.
“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.
“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Lewis Civin, now CPO at PartnerMatrix, added: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.
“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.
“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”
PartnerMatrix will be exhibiting at stand 10-D50 at iGB Live in Amsterdam from July 16th to 19th.
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