Digitain, a global leader in Sportsbook and iGaming solutions, has expanded its cutting-edge technology portfolio with the launch of its Centrivo CRM platform, designed to offer a comprehensive multi-channel and automated solution for player lifecycle management and engagement.
Innovative Technology for Competitive Edge
In today’s highly competitive iGaming market, the introduction of Digitain’s Centrivo CRM platform is a strategic move to provide operators with the marketing technology needed to stay ahead.
This state-of-the-art platform allows operators to integrate all player-related touchpoints into a single hub, facilitating personalized player engagement, preference management, transactional activity tracking, behavioral data analysis, and more.
This holistic approach not only streamlines operations but also unlocks new opportunities for revenue growth and player satisfaction, setting a new standard for success in the iGaming industry.
Comprehensive Player Lifecycle Management
Edmond Ghulyan, Digitain's Group Chief Strategy Officer and Chief of Centrivo Product, highlighted the platform's importance: "CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing that drives brand loyalty, advocacy, and satisfaction, ultimately leading to revenue goals based on player lifecycle phases.
We continue to innovate our platform for iGaming partner operators, enabling them to centralize all player data seamlessly. This allows for the creation of campaigns focused on onboarding, activation, active players, retention, churn management, and reactivation, all designed to enhance player engagement and drive revenue growth."
Multi-Channel Marketing Communications
The Centrivo CRM platform offers a complete solution for multi-channel marketing communications through email, SMS, website push notifications, and campaigns.
By integrating transactional data from a brand’s existing setup with Digitain, the platform ensures seamless data transmission without the need to push data to third-party solutions. However, it does support third-party integrations with existing channel providers.
User-Friendly and Configurable Platform
The platform is designed to be user-friendly and can be tailored to meet the specific needs of each operator. Key features include audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality.
These tools are accessible via a reporting dashboard for performance analysis, allowing operators to launch and optimize their entire lifecycle CRM marketing campaigns effectively. This ensures maximum exposure and player engagement during high-profile marketing acquisition events.
Digitain’s Centrivo CRM platform represents a significant advancement in iGaming technology, providing operators with the tools needed to enhance player engagement and achieve unprecedented success in the industry.
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