Leading sportsbook and casino platform provider, Digitain, has introduced SportChat, a player-to-player interaction feature integrated into its sportsbook solution. This innovative tool aims to enhance player engagement, retention, and revenue opportunities within the platform.
Digitain's SportChat enables real-time communication among players during live sports events, fostering a sense of community and interaction directly on the platform.
Zohrab Karapetyan, Chief of Sportsbook Product at Digitain, emphasized the importance of catering to the preferences of today's digital-savvy sports bettors, who are accustomed to social media and instant messaging.
"Today's digital native sports bettor has grown up with social media and social platforms and instant messaging. They expect to be able to share experiences, knowledge, passion, and the near misses that come with watching and betting on live sports," said Karapetyan.
The SportChat feature provides partner operators with the means to create a community within their website, diverting player conversations from external social media platforms. This not only keeps the engagement within the operator's brand but also minimizes exposure to competing betting brands' marketing.
Karapetyan explained the potential impact of SportChat on player engagement and satisfaction levels: "This can increase player engagement and facilitate real-time interaction between the operator brand and the player, increasing player satisfaction levels, increasing session times, return visits, and more intent player preference data for marketing and insight planning."
Preliminary data from partners using SportChat indicate a noteworthy 20% increase in bets placed by players actively participating in SportChat discussions. Digitain's commitment to leveraging the latest technology is evident in embedding this player-to-player interaction tool directly into the sports betting action at the platform level.
Karapetyan concluded, "Digitain is driven by using the latest technology, and embedding our player-to-player interaction tool into the sports betting action at the platform level ensures that our partners can offer something different to their players."
With SportChat, Digitain aims to redefine the social dimension of sports betting, anticipating a substantial boost in betting activity and fostering a more interactive and engaging experience for users.
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