The prospect of England winning the Euros on Sunday is expected to cost bookmakers tens of millions of pounds, according to William Hill.
Record Turnover Anticipated for the Final
England, heavily backed as pre-tournament favourites at 4/1 with William Hill, have consistently drawn significant bets due to the bookie's Top Price Guarantee throughout the Championship. A victory for Gareth Southgate’s team would lead to one of the largest football payouts in history for bookmakers.
Harry Kane, now leading the odds to be the Tournament Top Goalscorer at 9/4 following his penalty against the Netherlands, represents a particularly costly outcome for William Hill.
Significant Financial Impact
Lee Phelps, a spokesperson for William Hill, commented on the potential financial repercussions: "As we have been Top Price Guarantee for the duration of the tournament and before it started, an England win would cost us deep into seven figures. Should Harry Kane be the top scorer, we will lose a lot there too, as he has been popular in the Top Goalscorer market."
Phelps added, "Though it would be great for football to finally come home, it looks set to cost the UK betting industry well into the tens of millions of pounds. We’re expecting to see historically high turnover on Sunday, and with a lot of that money set to rest on the Three Lions’ shoulders, it will be very expensive."
Betting Trends and Final Match Expectations
Most bets around the final have been placed on England to win at 5/2. However, the performance of Lamine Yamal, now the favourite for player of the tournament, could be a decisive factor. Phelps noted, "It is expected that Lamine Yamal – who is now favourite for player of the tournament – will cause issues against either a not fully fit Luke Shaw or an out-of-position Kieran Trippier, so he has been popular in scorer markets."
As the final match approaches, the betting industry braces for a potential financial hit while fans eagerly await the possibility of England bringing football home.
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