ESA Gaming, the innovative games provider, has taken a significant step in its global expansion strategy by entering into a distribution agreement with Kiron Interactive.
Through this partnership, ESA Gaming can now introduce its suite of EasySwipe™ content to multiple regulated markets using Kiron's extensive reach. Players will have access to popular titles like Goal Mine, Pirate Mine, and FruitStaxx.
The collaboration allows Kiron, a specialist in virtual sports and numbers games, to enhance its product offering with ESA Gaming's non-traditional content. These unique games are designed to boost cross-selling opportunities and seamlessly bridge the gap between sports betting and casino experiences without overlap.
ESA Gaming has been gaining momentum in various jurisdictions, successfully introducing its distinctive portfolio to players across Europe, Africa, and LatAm.
Thomas Smallwood, Head of Marketing at ESA Gaming, expressed enthusiasm about the partnership, stating, "Kiron has an impressive presence in our key target markets, and we are thrilled to collaborate with them in introducing our portfolio to their partners. We believe that our EasySwipe™ titles can provide significant value alongside Kiron's award-winning offering, delivering new and exciting player experiences worldwide."
Steven Spartinos, Co-CEO at Kiron Interactive, emphasized the appeal of both companies' products, saying, "Our established virtual sports and numbers games have proven to be attractive alternatives to traditional sports betting. ESA Gaming's EasySwipe™ portfolio offers a similar appeal, providing players with quick and engaging alternative betting experiences. By expanding our network of partners and leveraging our collective expertise, this agreement with ESA Gaming brings great benefits to both parties. We are excited about the future prospects of this global collaboration."
The partnership between ESA Gaming and Kiron Interactive marks a significant milestone for both companies as they continue to innovate and deliver exceptional gaming experiences to a wide range of players worldwide.
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