ESA Gaming, a forward-thinking provider of casino content, has solidified its partnership with Novibet by integrating its Game Aggregation System (GAS) into the operator’s platform.
This latest development allows Novibet’s players to access a vast library of third-party games from over 70 industry-leading providers, significantly enhancing the operator’s gaming offering.
The partnership between ESA Gaming and Novibet originally kicked off in 2023, with the introduction of ESA Gaming’s popular mobile-first titles such as Dragon Mine, Goal Mine, and the crash-style hit Big Fish Bonanza.
These lightweight games, designed for mobile users, quickly became a favorite among Novibet’s player base. The new integration of ESA’s aggregation platform brings an even broader range of content, including a mix of slots, live dealer experiences, and non-traditional games.
Through the GAS integration, Novibet now boasts thousands of new games, expanding its appeal to a wide range of players. The partnership emphasizes ESA Gaming’s growing influence as a key aggregator in the iGaming sector, following the addition of several high-profile providers to its platform in recent months.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, expressed his enthusiasm for the strengthened collaboration:“We’re thrilled to deepen our relationship with Novibet and bring even more value to their players through our comprehensive GAS platform.
By providing access to a wider variety of games from some of the best providers in the industry, we’re confident that this will enrich the gaming experience and drive continued growth for both parties.”
This integration is a significant milestone for Novibet as well. It not only boosts their game library but also strengthens their market position by delivering a diverse range of content to meet the evolving demands of players.
Foteini Matthaiou, Casino Product & CRM Director at Novibet, added:“Partnering with ESA Gaming has allowed us to elevate our offering and provide our players with an exceptional selection of titles.
The integration of their Game Aggregation System is a significant step forward, ensuring that we remain competitive in an ever-evolving market. We look forward to continuing our collaboration and delivering even more engaging experiences to our customers.”
With the GAS platform now fully integrated, both ESA Gaming and Novibet are poised to benefit from increased player engagement and expanded market presence, marking this as a notable success in their ongoing collaboration.
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