ESA Gaming, the innovative games provider, has made a significant move to broaden its presence in the Italian market by launching its EasySwipe™ portfolio through a collaboration with the prominent platform provider Microgame.
This strategic partnership with Microgame, a platform supplier serving over 55 Italian operators, has opened the doors for ESA Gaming to introduce its mobile-first content to a new audience of players in Italy.
ESA Gaming's EasySwipe™ collection is a set of lightweight, fast-loading non-traditional casino games specifically designed for seamless integration into sportsbook and iGaming sites. This collection includes player favorites like Goal Mine and FruitStaxx, as well as recently released titles like Pirate Mine and Dragon Mine.
These games have demonstrated their effectiveness in boosting cross-selling opportunities and enhancing player engagement, providing operators with a unique product offering.
This collaboration not only strengthens ESA Gaming's presence in Italy but also solidifies Microgame's position in the country as a leading platform provider.
Maria Luisa Malfasi, Head of Business Development at ESA Gaming, expressed her enthusiasm for this collaboration: "We've been dedicated to making our mark in the Italian market, and this partnership with Microgame will reinforce our position as a premium supplier of exceptional content to local operators."
She added, "The demand for our games in Italy is evident, and integrating the unique EasySwipe™ collection with Microgame will only help us strengthen our presence together."
Roberto Russo, Online Product B.U. Director at Microgame, also shared his excitement about this development: "Exciting times lie ahead as we introduce ESA Gaming's fresh and engaging titles to our platform."
"We are committed to delivering exceptional gaming experiences and driving success for all our partners, so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy's online casino scene."
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