ESA Gaming, an innovative games provider, has inked a significant multi-national deal with major operator Betsson Group to launch its content in Estonia.
This collaboration marks a strategic move for ESA Gaming as it seeks to expand its presence in key regulated markets.
Under this new agreement, ESA Gaming’s expanding portfolio, which includes a variety of innovative slots, crash content, and EasySwipe™ games, will be made available to customers of the Betsafe and Jalla Casino brands in Estonia.
This initial launch is just the beginning, as ESA Gaming plans to roll out its offerings across additional Betsson brands later this year, including in Lithuania.
The partnership with Betsson Group is a strong endorsement of ESA Gaming's diverse and unique content, reflecting its global appeal among players.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, expressed his enthusiasm about the collaboration: “Betsson Group is a global brand that has an excellent reputation for entertainment, and we’re delighted to initially take our games live with two of its brands in Estonia. With plans to expand into more nations through the group, this is a partnership with significant potential for us.”
Marit Ellul, Casino Manager at Betsson Group, echoed these sentiments, highlighting the benefits for their Estonian audience: “ESA Gaming has a diverse portfolio that offers unique gaming experiences to players of numerous demographics and preferences, allowing us to immediately boost our casino offering in Estonia. It is an exciting partnership for us and one we will look to leverage further in the near future in other markets.”
The launch in Estonia is a strategic step for both companies, aiming to enhance their market presence and provide innovative gaming experiences to a broader audience.
As ESA Gaming continues to grow its footprint in regulated markets, collaborations with established operators like Betsson Group are pivotal in driving its expansion and reinforcing its position as a leading games provider in the industry.
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