EvenBet Gaming, a prominent developer of online gaming software, has announced a new commercial agreement with leading Colombian operator FullReto to integrate its advanced poker solution onto FullReto’s platform.
Licensed by Coljuegos, FullReto has enhanced its digital poker offerings by incorporating EvenBet’s award-winning software. This partnership aims to deliver more engaging and rewarding poker experiences for FullReto’s players.
The collaboration will enable FullReto to provide EvenBet’s cash poker games and tournaments, featuring advanced functionalities such as cross-game promotions, player segmentation, and customized branding to align with FullReto’s identity.
Since transitioning to online operations in 2019, FullReto has established itself as a key player in the Colombian market. Over the past year, the company reported a 184% increase in gross gaming revenue (GGR) and a 60% rise in total assets. FullReto’s platform offers a diverse range of gaming options, including classic and live sports betting, live casino games, and crash games.
This latest partnership significantly strengthens EvenBet’s presence in Latin America and enriches FullReto’s online gaming portfolio with a top-tier poker offering.
Dmitry Starostenkov, CEO of EvenBet Gaming, expressed his enthusiasm: “Launching our poker offering with another major operator such as FullReto is a great achievement for EvenBet, strengthening our position in Latin America. Our quality product and innovative solutions will create a strong position for online poker within this market.”
Manuel Jiménez, Sales Manager for Latam at EvenBet, highlighted the strategic importance of the partnership: “FullReto is launching the new vertical focused on developing its own poker ecosystem among B2C private clubs and gaming rooms that are part of Grupo Vinnare’s business structure. This represents a differentiating strategy primarily aimed at Colombian poker enthusiasts.”
Andrés Felipe Tamayo, General Manager of FullReto, added: “Integrating EvenBet’s award-winning poker solution allows us to expand our game portfolio and provide our users with a top-tier poker experience, with which we aim to be ‘The Home of Poker in Colombia.’
This collaboration is driving further growth and engagement on our platform, thanks to the special promotion we’ve given our users and a distinctive offering led by Carlos Múnera, who is nationally recognized among poker players in the country.”
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