The iGaming industry in the United States has reached an exciting milestone as EveryMatrix and betPARX announce their first U.S. content aggregation partnership.
SlotMatrix, EveryMatrix's renowned content platform, has officially gone live in New Jersey with betPARX, marking a significant step forward for both companies in the competitive North American market.
Exclusive Content for betPARX Players
Through this partnership, betPARX users now have access to exclusive games from EveryMatrix, along with a diverse selection of third-party slots and live dealer content from top studios such as NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
Additionally, the collaboration includes Evolution Gaming’s “One Stop Shop” portfolio, making EveryMatrix the first supplier to integrate and launch this range of games in the U.S.
John Dixon, Chief Operating Officer of betPARX, expressed excitement about the integration. “Our partnership with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement,” Dixon said. “We’re excited to see the results across all three states.”
Advanced Features for Enhanced Player Engagement
The deal isn’t just about providing content—it’s about elevating the player experience. SlotMatrix introduces advanced gamification tools, including free spins, leaderboards, and tournaments, to enhance player engagement and retention.
Erik Nyman, President of EveryMatrix Americas, emphasized the significance of this milestone for the company. “Going live with our first-ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America,” Nyman stated.
He continued, “Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the U.S. market has to offer.”
Expansion Plans for 2025
While the partnership is live in New Jersey, the reach of SlotMatrix will soon extend to Pennsylvania and Michigan in the coming months. The expansion is expected to solidify SlotMatrix as the primary content aggregator for betPARX across multiple states.
As the largest casino aggregator in the iGaming industry, SlotMatrix boasts an impressive portfolio of more than 300 studio partners and over 33,000 games. EveryMatrix, which holds licenses in key jurisdictions such as Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania, serves over 300 global customers.
A Promising Future for EveryMatrix and betPARX
This collaboration highlights the rapid growth and innovation within the U.S. iGaming market. By combining EveryMatrix’s cutting-edge technology with betPARX’s established player base, the partnership is poised to deliver exceptional gaming experiences while further advancing the iGaming industry.
As the competition in the U.S. market intensifies, this partnership sets a benchmark for strategic collaborations that prioritize quality, innovation, and player satisfaction.
For the latest updates on this and other iGaming news, stay tuned to iGaming Gazette.
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