EveryMatrix, a leading iGaming solutions provider, is gearing up for an exciting year as it welcomes Bobby Longhurst as its new Group Chief Commercial Officer (GCCO) in preparation for ICE 2024.
With a strategic focus on expansion and global outreach, EveryMatrix aims to leverage Longhurst's extensive industry experience.
Bobby Longhurst, formerly the Managing Director of SportingTech, brings over two decades of knowledge and leadership in iGaming. His career includes significant roles at industry giants such as Pronet Gaming (CCO) and SBTech (Commercial Director).
Longhurst's expertise spans critical areas like team management, process improvement, new business development, and rapid revenue growth.
In his new role as GCCO, Longhurst will oversee EveryMatrix's commercial strategy, encompassing account management, sales, and marketing. This strategic alignment aims to reinforce EveryMatrix's position in the global market and drive growth across various business units.
Longhurst takes the reins from Stian Hornsletten, co-founder and outgoing GCCO, who will transition to the role of CEO of EveryMatrix's Games division on February 1st.
Ebbe Groes, Group CEO of EveryMatrix, expressed optimism about the company's trajectory, stating, "Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies."
Bobby Longhurst echoed this sentiment, expressing enthusiasm about joining EveryMatrix during a crucial phase of growth. He highlighted the vast opportunities on the horizon, particularly in established and emerging markets like LatAm. Longhurst is eager to lead EveryMatrix's commercial strategy and is already anticipating exciting projects in the pipeline.
As EveryMatrix sets its sights on ICE 2024, the company invites industry professionals to book meetings with its experts at stand N6-210 to explore collaborative opportunities and stay abreast of the latest developments in the iGaming sector.
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