EveryMatrix has officially launched its latest innovation, LoyaltyEngine, a comprehensive gamification suite designed to enhance player engagement and retention across various gaming verticals.
This new tool aims to significantly improve the relationship between players and brands, ultimately boosting player lifetime value through a range of personalised rewards and experiences.
LoyaltyEngine provides operators with the ability to easily configure multiple loyalty features, including customisable levels and experience points (XP) earnings rules. These can be applied across different gaming platforms, allowing for highly tailored campaigns that incentivise players to engage more deeply. By offering rewards such as coins and bonuses, LoyaltyEngine motivates users to unlock and redeem exciting prizes as they progress through levels.
The suite integrates unique gamification elements like progression paths and algorithms that encourage players to climb ranks and earn bespoke bonuses, tailored promotions, and exclusive VIP perks. These rewards can range from personalised bonuses to branded merchandise, making it a highly engaging experience for players.
LoyaltyEngine is designed to integrate smoothly with EveryMatrix’s extensive portfolio of more than 30,500 games from 330+ partnered game studios. This ensures operators have access to a vast selection of content, enhancing the player experience through personalised and dynamic rewards.
A standout feature of the new suite is its real-time analytics capability, which provides operators with immediate insights into player behaviour. By understanding what drives player engagement, brands can quickly identify high-value players and make data-driven decisions to fine-tune their loyalty strategies.
Stian Enger Pettersen, CEO of Casino at EveryMatrix, highlighted the benefits of the new platform, stating: “LoyaltyEngine will have an instant impact on our customers' brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards. At the same time, operators will benefit from seamless integration and real-time data insights and reporting.”
EveryMatrix has long been at the forefront of developing innovative tools for the iGaming industry. LoyaltyEngine builds on this legacy, offering operators a powerful solution that blends cross-vertical bonusing, loyalty features, and gamification tools to deliver enhanced player experiences.
Pettersen further added: "For many years, EveryMatrix has pioneered cross-vertical bonusing, loyalty, and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine continues this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards, leading to significant benefits for our customers and their players."
With the introduction of LoyaltyEngine, EveryMatrix is set to redefine how operators approach player engagement. By offering a flexible and powerful tool that integrates with existing platforms and provides real-time insights, operators can now create a more personalised and engaging experience for players, driving both satisfaction and loyalty.
This launch represents a key development in EveryMatrix’s ongoing commitment to providing cutting-edge solutions that empower operators and enhance the overall player experience in the competitive iGaming space.
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