EveryMatrix has officially launched its first omnichannel partnership with ArenaCasino, marking a significant milestone for both companies.
This comprehensive collaboration sees EveryMatrix providing a turnkey solution that integrates both online and retail sports and casino technologies, revolutionizing ArenaCasino's digital and land-based operations across Croatia.
A Major First for EveryMatrix
This partnership represents EveryMatrix's first venture into Croatia, diversifying its portfolio within regulated markets. ArenaCasino, a recognized leader in the Croatian gaming landscape, becomes the inaugural partner to adopt EveryMatrix’s cutting-edge omnichannel platform, which unifies retail, online, and mobile gaming into one seamless ecosystem supported by a single-wallet solution.
Transforming ArenaCasino’s Tech Infrastructure
The partnership involves replacing ArenaCasino’s existing casino and sports platforms with EveryMatrix’s advanced technology stack. This transformation extends across ArenaCasino’s digital offerings and its extensive network of over 160 retail locations, including Self-Service Betting Terminals (SSBTs), betting shops, and slot machine clubs.
The goal is ambitious: to grow ArenaCasino's footprint to between 300 and 400 retail locations over the next two years while providing Croatian players with an unparalleled multi-channel gaming experience.
Enhanced Features Post-Leapbit Acquisition
This omnichannel rollout follows EveryMatrix’s acquisition of retail betting software developer Leapbit, which has significantly bolstered the company’s capabilities. The enhanced retail offering includes features such as:
Extensive live betting options
Thousands of new markets
Improved front-end designs for SSBTs
New services like Cash Out and BetBuilder
For ArenaCasino, these upgrades promise an enriched experience for players and operators alike, both in retail and online channels.
Market-Leading Tools for Growth
ArenaCasino, Croatia's only locally owned gaming and betting brand, will leverage EveryMatrix’s OddsMatrix, a turnkey omnichannel sportsbook solution, to expand its sports betting operations. Additionally, EveryMatrix’s CasinoEngine, renowned for its extensive game library, will accelerate growth in the online casino vertical.
Retail locations will also benefit from state-of-the-art technologies, including Odds Wall digital displays, enhanced SSBTs, and Over-the-Counter services, ensuring a more engaging and efficient customer experience.
Statements From Key Stakeholders
Ebbe Groes, CEO and co-founder of EveryMatrix, shared his enthusiasm for the partnership, “Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the Group.
Today’s news marks the first of many chapters in our omnichannel story, and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
Hrvoje Delalic, CEO of ArenaCasino, highlighted the transformative potential of the collaboration, “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions, and we firmly believe EveryMatrix is the ideal partner to take both our retail and online product offering to the next level.
“We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless, and more rewarding user experience to our extensive customer base.”
A Bright Future for Omnichannel Gaming in Croatia
This partnership is not just a milestone for EveryMatrix and ArenaCasino but also for the Croatian gaming market, showcasing how innovative technologies can bridge the gap between retail and online experiences.
As ArenaCasino continues its rapid expansion, this collaboration positions it to lead the way in offering next-generation gaming to players across the country.
With EveryMatrix’s proven track record and ArenaCasino’s strong local presence, the future of iGaming in Croatia looks brighter than ever.
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