EveryMatrix, a leading iGaming technology provider, has emerged victorious in a highly competitive public procurement process, securing a long-term partnership with Norsk Tipping, Norway’s state-owned gaming operator.
This deal, the largest in EveryMatrix’s history, covers an extensive range of in-house and third-party casino content alongside custom casual game development, solidifying the company’s position as a key player in the global lottery and gaming sector.
A Comprehensive Agreement
The agreement encompasses two main components.
Firstly, EveryMatrix will utilize its aggregation platform, SlotMatrix, to deliver a broad selection of premium third-party online casino games, alongside titles developed in-house by its studios, including the recently acquired Fantasma Games and Armadillo Studios. With plans to significantly increase production output in 2025, EveryMatrix is set to provide Norsk Tipping’s players with a cutting-edge gaming experience.
Secondly, EveryMatrix will supply tailored content for Norsk Tipping’s Yezz category—a range of mobile-first casual games designed to engage the next generation of players. These games, known for their extended session times and innovative mechanics, will help Norsk Tipping enhance its appeal to a younger, tech-savvy audience.
Building on a Decade of Collaboration
This latest partnership represents a continuation of a successful relationship that began nearly a decade ago when EveryMatrix first integrated its CasinoEngine platform with Norsk Tipping in 2016. Since then, the collaboration has provided Norwegian players with a diverse and high-performing gaming portfolio, firmly establishing EveryMatrix as a trusted partner.
Ebbe Groes, CEO and Co-Founder of EveryMatrix, shared his excitement about the deal, “I’m delighted Norsk Tipping, one of our most valued partners, has chosen to continue to put their trust in us after almost 10 years of collaboration. We look forward to even more years of working together and supporting their content ambitions.”
A Leader in Norway’s Gaming Market
As Norway’s state-owned gaming operator, Norsk Tipping holds a dominant position in the market, offering a wide range of products, including lottery games, scratch cards, sports betting, and online casino offerings. Founded in 1948, the company’s profits have consistently supported Norwegian sports and cultural initiatives, reflecting its deep-rooted commitment to societal contributions.
Lars Martin Ottesen, Product Manager, Casino at Norsk Tipping, highlighted the value of the partnership, “We are glad to extend our partnership with EveryMatrix to source casino content that matches our ambitions for years to come. We are confident that EveryMatrix’s expertise will provide great value for Norsk Tipping and support us in our overall content strategy.”
Svein-Erik Sæther, Product Manager for Yezz at Norsk Tipping, also emphasized the importance of innovation, “We look forward to developing the Yezz category further with EveryMatrix as an aggregator of high-quality games that are entertaining and offer longer play durations.”
Driving Innovation and Growth
The deal underscores EveryMatrix’s commitment to driving innovation and expanding its presence in regulated markets. With its enhanced portfolio and a proven track record of success, EveryMatrix is well-positioned to support Norsk Tipping’s ambitious content strategy and deliver engaging gaming experiences to players across Norway.
Stay tuned to iGaming Gazette for more updates on this and other key developments in the world of iGaming news.
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