EveryMatrix has announced a major new partnership with East African betting operator MBet, marking its largest turnkey platform deal in the African market to date.
As part of the agreement, EveryMatrix will transition MBet’s operations from its existing software to EveryMatrix’s advanced technology platform across Tanzania and the Democratic Republic of Congo (DRC).
This comprehensive sportsbook deal will equip MBet with the award-winning OddsMatrix sportsbook platform, designed to enhance performance with an extensive library of over 170,000 live sports events each month, sophisticated odds management tools, and a pre-live and live Bet Builder covering 11 sports. This robust digital platform is expected to significantly elevate MBet's sports betting services and user experience.
MBet will also benefit from a suite of locally tailored features, including USSD and SMS betting options, a flexible betslip supporting more than 50 accumulator selections, and a custom event creation tool for users.
Alongside these enhancements, MBet will gain access to additional core EveryMatrix products: the CasinoEngine platform, which offers a diverse casino content portfolio, the cross-product BonusEngine rewards system, and the GamMatrix player management platform.
Ebbe Groes, CEO and co-founder of EveryMatrix, commented on the deal: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.”
He also noted the recent acquisition of FSB Technology, stating, “The experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal. We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC, and beyond.”
Founded in 2013, MBet has become a prominent sportsbook brand in East Africa, with a strong focus on local partnerships and customer-centric offerings.
Javier Diaz, CEO of MBet, expressed his optimism for the future: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider."
He added, “After a thorough search, we are confident that we have selected the right partner in EveryMatrix. Their end-to-end turnkey offering provides us with the content, tools, features, and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
With this partnership, EveryMatrix continues its rapid expansion, further strengthening its footprint across the African market and bolstering MBet’s ability to reach new heights in the dynamic and competitive East African betting landscape.
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