EveryMatrix has announced the launch of The EveryMatrix Effect, an innovative video series crafted to help operators navigate the most pressing challenges in online casino operations.
This on-demand series aims to highlight how EveryMatrix’s cutting-edge technology has transformed operations for over 300 clients worldwide, showcasing its impact through real-world success stories and actionable insights.
The campaign marks EveryMatrix’s second collaboration with iGaming Business, following the success of its award-winning Slot Trumps series. This earlier series garnered industry-wide acclaim and achieved over seven million views, providing exclusive data on player behavior across top casino markets. The EveryMatrix Effect builds on this foundation, offering operators fresh tools and insights to optimize their platforms.
For the first time, the series will be hosted on a dedicated section of the iGaming Business website, allowing operators to access a monthly video alongside comprehensive data analysis, expert tips, and testimonials. Each episode will address common pain points in the casino industry, sharing best practices and evidence of the “EveryMatrix Effect” in action.
The debut episode, led by Alexandra Breinig, Casino Sales Manager at EveryMatrix, explores the challenge of accessing high-quality content and meeting localization demands in new markets. Breinig discusses essential strategies for staying competitive in varied markets, from the regulatory complexities of Europe to the dynamic landscapes of Latin America and Africa.
Episode two, set to launch next Wednesday, will focus on lobby management and UI personalization, offering expert guidance on tailoring experiences to specific market requirements and regulatory standards.
Stian Enger Pettersen, CEO of Casino at EveryMatrix, highlighted the lasting impact of the company’s modular technology on customer success: “Over the course of 16 years, EveryMatrix’s solutions—from casino and sportsbook to affiliate management, player account management, and payments—have driven record player volumes and revenues. We call this the ‘EveryMatrix Effect.’
“Whether you are entering new markets, scaling your business, or tackling ongoing challenges, our on-demand video series provides data-driven best practices and performance metrics to support your success,” Pettersen added.
Through The EveryMatrix Effect, EveryMatrix is continuing its mission to empower operators with practical solutions, robust technology, and industry-leading insights, helping them thrive in an ever-evolving iGaming landscape.
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