EveryMatrix has introduced Personal Jackpots, an advanced loyalty tool designed to deepen player engagement and build stronger brand connections.
Launched via EveryMatrix’s JackpotEngine, this innovative feature customizes jackpot experiences to match each player's unique preferences, moving beyond traditional one-size-fits-all jackpots.
The technology behind Personal Jackpots adapts to players' individual spending habits, betting levels, and play styles, offering them a chance to win a jackpot tailored exclusively for them.
As players continue to engage, their Personal Jackpot accumulates, creating a highly individualized and rewarding experience designed to boost retention and loyalty.
JackpotEngine integrates seamlessly with EveryMatrix’s extensive CasinoEngine and SlotMatrix content libraries, supporting more than 30,000 games and partnerships with over 330 game studios. Personal Jackpots are fully customizable, offering operators flexibility in player targeting, branding, and styling.
They can be displayed alongside other in-game jackpots on desktops, mobiles, or tablets, giving players control over their in-game experience with adjustable widgets that update in real-time.
Stian Enger Pettersen, Head of Casino at EveryMatrix, commented on the innovation: "EveryMatrix’s Personal Jackpots represent the next layer of innovation, providing our customers with exciting opportunities to captivate players and drive long-term loyalty.”
Pettersen emphasized the unique impact of tailored jackpots, adding, “By customizing the jackpot experience to meet each player’s specific needs, Personal Jackpots create a deeper engagement and foster greater loyalty. This unlocks a new realm of gaming experiences that resonate with players on a more profound level.”
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