As Finland gears up to launch its regulated online gambling market, Finnplay, a leading iGaming platform provider headquartered in Helsinki, has taken significant steps to establish its presence in this emerging space.
The company has already secured operator agreements and several Letters of Intent (LOIs) with prospective Finnish market operators, highlighting confidence in Finnplay’s expertise and solutions.
Prepared for Regulatory Milestones
The Finnish Government Programme has outlined plans for a regulated online gambling market set to launch by the second half of 2026 or no later than January 1, 2027. With its local roots and extensive experience, Finnplay is uniquely positioned to capitalize on this opportunity.
"Being based in Finland gives us unique insights into the opportunities and challenges of this market," said Jaakko Soininen, Managing Director of Finnplay. "We are proud to leverage our local expertise, regulatory knowledge, and innovative solutions to support operators in Finland. As a company operating in several regulated jurisdictions, we are strong advocates for robust and transparent regulation, which benefits both operators and players."
A Proven Track Record in Regulated Markets
Finnplay has built a reputation for excelling in complex and competitive Nordic and European markets. The company’s operations span across eight regulated jurisdictions, including the Netherlands, Sweden, Hungary, Estonia, and Lithuania. Its ISO 27001 certification further underscores its commitment to compliance, data security, and innovation.
By translating its website into Finnish, Finnplay has demonstrated its dedication to serving local stakeholders as the regulatory landscape evolves.
A Platform Built for Finland’s Needs
Finnplay’s extensive experience in regulated markets positions it as a natural partner for operators looking to enter Finland’s forthcoming market. The company’s innovative platform is tailored to meet local regulatory requirements while delivering a seamless and engaging player experience.
ICE Barcelona 2025: Showcasing Leadership
As part of its preparation for the Finnish market, Finnplay will participate in ICE Barcelona 2025, taking place from January 20–22. The company plans to connect with clients, demonstrate its cutting-edge platform, and share insights into Finland’s regulatory framework during the event.
Pioneering the Future of Finnish iGaming
Finnplay’s proactive approach, strong regulatory foundation, and local expertise make it a pivotal player in the anticipated transformation of Finland’s gambling market. With its operator agreements and readiness to support transparent regulation, the company is poised to lead the way in shaping a dynamic and well-regulated iGaming landscape in Finland.
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