Future Anthem, a leader in AI and data science, has announced a strategic partnership with Gaming Innovation Group (GiG), a prominent iGaming casino platform and sportsbook provider. This collaboration aims to enhance player engagement through real-time personalisation using Future Anthem’s Amplifier AI.
The partnership integrates Amplifier AI into GiG’s extensive network, beginning with the Churn Prevention module for casino operators. This module focuses on reducing player churn and boosting engagement through AI-driven, personalised interventions.
By leveraging Amplifier AI, GiG aims to deliver tailored recommendations and personalised communication that enhance the player experience and increase retention rates.
Amplifier AI's integration into GiG’s platform ensures a swift enablement process. GiG’s customers will quickly experience the benefits, including revenue growth through higher conversion rates and an optimised player journey.
Andrew Cochrane, Chief Commercial Officer at GiG, expressed his enthusiasm for the partnership: “Partnering with Future Anthem provides further evidence of our continued commitment to driving growth and innovation, expanding our partners’ access to the industry’s leading technologies and delivering best-in-class solutions worldwide.”
Leigh Nissim, CEO and Founder of Future Anthem, highlighted the significance of the collaboration: “We are thrilled to collaborate with an industry leader like GiG. This partnership not only highlights our shared vision for innovation but also showcases our ability to deliver quick and impactful AI solutions. With Amplifier AI, GiG’s customers can look forward to improved player engagement, reduced churn, and increased revenues.”
This partnership underscores both Future Anthem and GiG’s commitment to advancing the iGaming industry through innovative technologies. By combining AI-driven personalisation with GiG’s robust platform, the collaboration aims to set new standards for player engagement and retention in the iGaming sector.
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