In a groundbreaking collaboration, Future Anthem, a pioneer in AI and data science, has joined forces with Tequity, a leading RGS vendor, to introduce powerful AI-driven dashboards.
This innovative partnership aims to provide game studios with unprecedented insights into player behaviors, leveraging the capabilities of Anthem’s Amplifier AI Optimise module.
Tequity, headquartered in Kraków, Poland, boasts over 50 years of combined experience in iGaming and is recognized for facilitating rapid development and seamless distribution for some of the industry's top suppliers.
With this collaboration, Tequity will integrate the Optimise AI into its distinguished RGS offering. A component of Anthem’s flagship personalization product, Amplifier AI, this module utilizes state-of-the-art artificial intelligence and machine learning models to offer Tequity's roster of providers unique insights into how players engage with their games.
The first beneficiary of this technology is Peter & Sons, an independent game development studio. This integration is expected to support the studio in areas such as data-driven design, commercial insights, and game launches.
Optimise provides studios with an unparalleled view of player behavior, enabling in-depth analysis of player journeys, launches, and promotions. It also facilitates a comprehensive understanding of game performance factors, making it easier to identify future growth opportunities.
Krzysztof Opalka, CTO of Tequity, expressed enthusiasm about the collaboration, stating, “As a technology company first and foremost, it is vital that we utilize the best tools at our disposal. Future Anthem’s Optimise module is exactly that. We are excited to boost our RGS with Optimise and look forward to the studios on our network instantly gaining from its many insights and commercial benefits.”
Leigh Nissim, Founder, and CEO of Future Anthem, commented on the collaboration, saying, “It’s always a pleasure to work with progressive B2B vendors like Tequity – their desire to raise the bar with data and AI will massively benefit studios working with their technologies. The race to real-time personalization is now; the winners will be the early adopters like Tequity.”
This collaboration marks a significant step toward revolutionizing how game studios leverage AI and data science to enhance player experiences and drive industry innovation.
The insights gained from the Optimise module are poised to reshape how games are developed, launched, and optimized for player engagement and satisfaction.
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