Future Anthem, a leader in AI and data science, has announced a significant seven-figure investment into its flagship personalisation platform, Amplifier AI.
This strategic move is designed to supercharge Amplifier AI's capabilities across sports, casino, bingo, and lottery verticals, driving real-time personalisation and improving overall player experiences.
The investment comes on the back of an impressive period of growth for Future Anthem. Amplifier AI is now processing 9.3 billion bets per month, showcasing its increasing influence in the iGaming industry. This influx of capital will enable the company to enhance several critical aspects of the platform, further solidifying its market leadership.
The primary focus of the investment is to elevate Amplifier AI’s content recommendation system, enabling operators to provide even more accurate and tailored betting and gaming suggestions. This will result in personalised experiences that cater to the unique preferences of each player, thereby boosting engagement and retention.
The platform will also benefit from additional integrations that will enable real-time player interactions, offering seamless experiences across multiple gaming verticals. Alongside this, Future Anthem plans to introduce self-service performance measurement tools and a unified back office for streamlined experience management.
In addition to these advancements, the company will implement stronger data security measures and faster client onboarding processes. Enhanced data governance and compliance tools will further ensure that operators meet regulatory standards while maintaining operational excellence.
These improvements to Amplifier AI will be rolled out over the next six to nine months, ensuring that Anthem's operator, platform, and studio clients see immediate and continuous benefits. Future Anthem’s commitment to responsible growth and ethical AI practices is central to the upgrade, aligning the platform with the latest in security and operational standards.
One key element of the upgrade is the migration to Amazon Web Services (AWS). This strategic partnership with AWS will provide Future Anthem with access to industry-leading expertise and infrastructure, further enhancing the scalability and reliability of Amplifier AI.
In addition to technological upgrades, Future Anthem continues to invest heavily in its workforce. With a 93% employee retention rate, the company is dedicated to building a team with the gaming expertise necessary to drive innovation.
The company has also expanded its successful intern programme and will soon launch new training initiatives to develop the skills of its team members, ensuring they remain at the forefront of the fast-evolving AI and gaming landscape.
Leigh Nissim, CEO of Future Anthem, highlighted the importance of staying ahead in the race for real-time personalisation: "The race to real-time personalisation is well underway, and the winners are already seeing revenue growth of 10%+ and engagement increases of 16%+.
With a brilliant team, an impressive client portfolio, and leading technology partners, Future Anthem is at the forefront, helping its clients win this race with its all-in-one personalisation product Amplifier AI."
This latest investment underscores Future Anthem’s long-term commitment to transforming the iGaming experience through the power of AI. By embedding ethical AI practices and a focus on responsible growth into its platform, the company is positioning itself as a leader in real-time personalisation.
Nissim added: “This investment underscores our commitment to responsible growth and ethical AI practices, embedding them into our platform as we continue to scale.
For operators, platforms, and studios serious about winning the race to real-time personalisation, now is the perfect time to join us in transforming player experiences and taking the lead with Amplifier AI.”
With its continued investment in both technology and talent, Future Anthem is well-positioned to lead the iGaming industry in delivering next-level personalisation, ensuring that operators can offer richer, more engaging experiences for their players.
Comentarios