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Future Anthem Introduces Major Upgrades To Amplifier AI, Enhancing Personalisation Across Verticals


Future Anthem Introduces Major Upgrades To Amplifier AI, Enhancing Personalisation Across Verticals
Future Anthem Introduces Major Upgrades To Amplifier AI, Enhancing Personalisation Across Verticals

AI and data science leader Future Anthem has unveiled substantial enhancements to its real-time personalisation platform, Amplifier AI, taking its technology to the next level for improved player engagement and retention.


These new updates include advanced features that expand the product’s functionality across multiple verticals, including sports betting and, for the first time, bingo.


One of the most notable upgrades is the integration of Live Sports Statistics into Amplifier AI’s Audience Identifier product. This powerful new feature leverages Opta's in-depth, in-play sporting event data to deliver highly personalised marketing campaigns at key moments. By combining live sports data with AI-driven recommendations, operators can tailor promotions more effectively to individual players, maximising engagement during live events.


Amplifier AI’s Bet Recommendations have also been enhanced, offering players personalised accumulators alongside single bets and bet slip suggestions. These recommendations are tailored to players’ favourite teams, markets, and betting habits, significantly reducing friction and enhancing the overall sports betting experience.


In a major development, Future Anthem has entered the bingo vertical with Amplifier AI now supporting bingo operators. The platform's Churn Prediction and Personalised Bonus Engine tools, already proven in other sectors to drive player retention, will now be available to bingo operators. These tools enable bingo platforms to predict churn and offer targeted bonuses to retain players.


The introduction of Dynamic Awards to the Churn Prevention product adds an extra layer of personalisation. This technology delivers real-time incentives triggered by player behaviour across their favourite or recommended games. The goal is to enhance engagement and retention by offering tailored bonuses that keep players returning, while maintaining cost efficiency for operators.


Other updates include improvements in game launch monitoring, game recommendation analytics, and enhanced player incentivisation strategies. These features underscore Future Anthem’s commitment to delivering a truly personalised gaming experience powered by AI and real-time data.


Chris Conroy, Chief Data and Product Officer at Future Anthem, expressed his excitement about the latest developments: "This is an exciting time for us as we release great upgrades to Amplifier AI. We are committed to giving our customers the tools and capabilities to engage their players more effectively in the moments that matter."


He added, "The enhancements to features like Bet Recommendations demonstrate our drive to push the boundaries of AI-driven personalisation. Amplifier AI empowers operators, platforms, and studios with data-rich products that are faster, smarter, and personalise player journeys like nothing else in the industry."


With these upgrades, Future Anthem continues to position Amplifier AI as a cutting-edge solution for iGaming operators looking to enhance player engagement and retention through real-time, data-driven personalisation.


To explore how Amplifier AI can transform your iGaming operations, book a demo today and experience the future of personalised gaming first-hand.

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