Future Anthem, the AI and data science leader, has announced a major upgrade to its all-in-one personalisation product, Amplifier AI.
This upgrade brings enhanced features to the popular Optimise module, providing unprecedented insights into player and game behaviours.
Trusted by leading studios and operators such as Blueprint Gaming, Big Time Gaming, and RAW, Amplifier AI’s Optimise module is essential for analyzing performance and player behaviours across various game portfolios, brands, and markets.
The newly enhanced Optimise module offers a user-friendly interface that allows product and commercial teams to quickly analyze millions of anonymised bets. This analysis empowers data-driven decisions by clearly identifying the player behaviours that drive gaming activity, thereby increasing player engagement.
One of the standout features of the latest upgrade is the introduction of powerful player clusters. These clusters utilize AI to analyze how different players engage with games, enabling customers to make behavioural comparisons across games, regions, and brands. This functionality is crucial for making informed decisions about promotions, game positioning, and design.
Additional upgrades include the ability to index game launches, allowing customers to compare and benchmark early activity against previous releases. Optimise now offers granular gameplay views for tracking performance and capabilities to identify growth opportunities, such as game retention and potential high-performing games.
Future enhancements will bring elements of Amplifier AI’s recommendation system into the Optimise module, including anomaly detection and further improvements in game launch optimisation.
Chris Conroy, Chief Data & Product Officer at Future Anthem, highlighted the impact of these enhancements: “Significant financial investment, time, and team effort have gone into enhancing Optimise to ensure it continually offers a best-in-class AI-driven experience for suppliers and operators.
These improvements empower our customers to build better products by utilising data to personalise every step of the player journey.
Furthermore, this module will only continue to become more impactful as we refine and improve it in the months to come. Its quick launch and easy-to-use interface demonstrate the power of advanced technologies applied to granular game data.”
The effectiveness of Optimise is underscored by industry leaders like Tom Wood, CEO of RAW, who said: "My daily routine starts with Amplifier AI's Optimise module — deeply understanding our game performance and player behaviours. The RAW team lives and breathes the behavioural analytics; it underpins our game roadmaps and customer launches."
Designed to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning, enabling real-time personalisation.
As Future Anthem continues to enhance its offerings, the Optimise module stands out as a powerful tool for the industry’s most innovative companies, driving data-driven insights and improving player engagement across the board.
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