Guidebook to usher sportsbooks into a new era of AI-driven personalization
In a significant move, Future Anthem, the trailblazing AI and data science expert, has unveiled its eagerly awaited "How sportsbooks can lead with AI" playbook, consisting of three pivotal steps.
This playbook underscores the pressing need for sportsbooks to embrace artificial intelligence as an essential element for ensuring long-term profitability in an increasingly competitive arena.
Created by the team behind Anthem's industry-leading personalization product, Amplifier AI, this playbook meticulously breaks down the critical phases that sportsbooks must navigate to transition AI from the planning stage to players' actual experiences.
Leigh Nissim, CEO of Future Anthem, commented on the playbook's release: “We have witnessed a meteoric rise in the use of artificial intelligence in entertainment with the likes of Spotify, Netflix, and Amazon all offering ultra-personalised experiences, creating super-high consumer expectations."
He further emphasized: "There’s no doubt in our minds that the sports betting industry is next – the sector sits at the perfect intersection of media, leisure, and e-commerce. The race to real-time personalisation is on - we’re urging sportsbooks to get ahead of the pack with this playbook to find out how they can win."
Nissim explained the playbook's objective: "Our ambition was to create a practical guide filled with highly specific and actionable tips and tactics, that can be easily incorporated one step at a time. We are confident that our brand-new playbook will help guide decision-makers across the industry in adopting AI into their daily operations to navigate this new journey with confidence."
The playbook delves deeply into how AI has a proven track record of boosting every facet of the player journey, resulting in increased Net Gaming Revenue (NGR), player retention, and open rates. Furthermore, Anthem draws on its expertise to assist readers in effectively implementing AI into their sportsbooks. The good news is that it's much simpler than it might seem.
Over the past year, Future Anthem’s Amplifier AI has processed around 700 million sports bets across various behavioral profiles, countries, and platforms. Collaborating closely with leading operators, Anthem has observed a meteoric rise in AI usage, with more sportsbooks progressively utilizing data and the latest AI technologies in real-time to personalize player experiences.
This comprehensive approach covers every crucial aspect of the process from start to finish, including aligning AI with present strategic objectives, identifying high-impact use cases, measuring effectiveness, constructing a business case for CFO approval, and deciding whether to build or buy.
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