Gamanza Group AG has announced the integration of its Player Engagement platform, Gamanza Engage, with Optimove’s AI-Driven CRM Marketing Platform.
This strategic partnership introduces AI-Orchestrated Gamification, unlocking new levels of player engagement and personalization for iGaming and Sports Betting operators.
The integration allows operators to leverage gamification attributes within CRM segments, such as current rank, XP points, active missions, and reward shop purchases. It also enables the use of gamification events as triggers for marketing communications, like level-ups, item purchases, and mission completions.
Additionally, operators can now target specific player groups with exclusive, invite-only missions and tournaments, enhancing the overall player experience.
Pini Yakuel, CEO of Optimove, highlighted the significance of this collaboration: “This partnership delivers a best-of-breed approach to personalized gamification experiences.
iGaming and Sports Betting operators now have the capability to incorporate AI-orchestrated gamification throughout the entire player journey. This level of engagement is unprecedented and is the future of building strong relationships with both existing and new players."
Robert Civill, Chief Commercial Officer of Gamanza, echoed these sentiments: “Optimove has set the standard for CRM and automated marketing in the iGaming sector. At Gamanza Engage, our goal is to become the industry’s go-to solution for casino and sportsbook gamification. We’re thrilled to advance our mission through this partnership.”
Civill added, “The combination of player communication and gamification marks a significant advancement in player experience, adding a new layer of personalization.
Our innovative gamification features have already helped some of our clients increase their active monthly player base by 30%, a benefit that can now be extended to more operators through this integration with Optimove.”
In addition to these benefits, Gamanza Engage introduces the "Boosters" mechanic, a novel marketing tool that offers an alternative to traditional bonuses, providing operators with a cost-effective and low-risk method to enhance player engagement.
Gamanza Engage’s customizable gamification strategies cater to a wide range of player profiles, and this collaboration with Optimove represents a major leap forward in the iGaming industry.
Together, they address key challenges such as acquisition costs, market differentiation, and player loyalty, offering operators a comprehensive solution to enhance their competitive edge.
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