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Gambling Business Group Gears Up For High Street Hub At ICE 2024

Updated: Nov 13, 2023


Gambling Business Group Gears Up For High Street Hub At ICE 2024
Gambling Business Group Gears Up For High Street Hub At ICE 2024

The Gambling Business Group (GBG), a key cross-sector strategic entity, has unveiled plans for the second edition of its High Street Hub at ICE 2024, the world's largest gaming expo scheduled for February 6th - 8th at ExCeL London.


Under the theme of fostering collaboration within the land-based gaming sector, the High Street Hub aims to provide a platform for industry professionals to connect, share insights, and engage in crucial policy discussions. This initiative gains significance against the backdrop of the UK government's White Paper on Gambling Reform.


Peter Hannibal, CEO of the Gambling Business Group, emphasized the Hub's role, stating, "The Hub is an opportunity to host our members and ICE visitors from around the world, share updates on the work that’s being undertaken on consumer care, compliance and self-regulation, see first-hand the new technologies being deployed in retail betting and gaming venues and discuss the proposals for gambling reform."


Highlighting the scope of the GBG and what attendees can anticipate at ICE, Hannibal further explained, "The Gambling Business Group is the strategic representative body for the land-based, in-person sector of the industry. Our members are drawn from across the ecosystem of suppliers and operators active in bingo, betting, arcades, and casinos."


He added, "The GGB Hub will serve as a meeting place for stakeholders from within and outside the industry, and we will be inviting local authorities, government departments, regulators, and elected political representatives to be part of the experience."


ICE Show Director Andy Ventris expressed enthusiasm about the return of the Gambling Business Group, stating, "The feature was very well attended at ICE 2023, and we are delighted that the Gambling Business Group is returning in 2024 with another strong presence. The Hub underlines our status as the industry exhibition which represents every gambling vertical and covers every global jurisdiction."


The Gambling Business Group is set to announce a comprehensive program of initiatives for each day of ICE 2024. Registration for the event is now open, marking the final edition of ICE in London before its move to Barcelona in 2025.

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