GameOn, the leading B2B PR agency in the iGaming industry, has announced the launch of a new marketing division aimed at providing companies with access to a highly experienced team of marketing professionals.
This expansion is set to help businesses craft and accelerate their global marketing strategies through expert guidance.
Heading the new division is Alex Wilson, formerly Head of Marketing at Microgaming and more recently with Apricot Investments. Wilson brings her extensive experience to GameOn, where she will offer a wide range of services, including multi-national brand management, sales-driven marketing, corporate communications, and product strategy.
Additionally, Wilson will be working on employee branding, market research, and managing digital acquisition, PR, and creative functions for GameOn’s clients.
Sarah Blackburn, co-founder of GameOn, praised Wilson’s appointment, saying: “I’ve had the privilege of working with Alex over the last few years and have seen her exceptional talent in implementing effective marketing strategies across multiple brands. Together, we identified a gap in the market for companies to access an experienced marketing team that is both cost-effective and backed by the entire GameOn team."
This new division addresses a need for flexible, outsourced marketing expertise that offers businesses the benefits of an in-house team without the associated full-time costs.
Alex Wilson expressed her excitement about her new role, commenting: "I’ve thoroughly enjoyed my time in this dynamic industry that is constantly evolving, and I’m excited to start this next chapter of my career. Many businesses in our sector could benefit from expert marketing services on a flexible basis, without the high investment of hiring full-time staff. I’m eager to get started and help these companies grow."
The new marketing division is a significant addition to GameOn's already extensive service offerings, allowing the company to deliver top-tier marketing solutions to clients at all levels of the iGaming industry. The division is expected to attract businesses looking for high-quality, flexible marketing support to strengthen their brand presence and marketing effectiveness.
With this expansion, GameOn continues to solidify its role as a go-to provider for companies seeking top-quality PR and marketing services. The new division, under Wilson's leadership, aims to deliver tailored strategies that drive growth and engagement for businesses in the iGaming space.
As the industry continues to innovate, GameOn’s new marketing arm is poised to offer invaluable support to companies looking to expand their reach and connect with their target audiences more effectively.
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