Games Global has extended its successful partnership with Flutter, bringing its top-tier gaming titles to some of the operator group’s most well-known UK platforms, including Sky Vegas, Sky Bingo, Paddy Power, and Betfair. This move significantly enhances the online offerings of these leading brands.
The latest agreement sees a wide range of Games Global’s popular titles added to these operator sites, including fan-favourites like Immortal Romance™, Gold Blitz™, and Ancient Fortunes: Poseidon Megaways™, along with a host of top table games. This marks a major step forward in Games Global’s collaboration with Flutter, further strengthening its presence in the UK market.
Games Global has a strong, established partnership with Flutter’s other major brands, including PokerStars, Sisal, and FanDuel, where the supplier has seen remarkable success, particularly in the US market. Now, the partnership extends further into the UK, one of the key markets for both companies.
In addition to the initial rollout, new titles will be added weekly during the launch phase. This approach will allow Games Global to showcase its full portfolio, ensuring players can enjoy a constantly evolving selection of high-quality content.
Furthermore, Games Global has committed to creating bespoke titles specifically for Flutter’s brands. The first of these, Sky Vegas Gold Blitz™, is already live, giving Sky Vegas players a unique gaming experience tailored to their tastes.
The introduction of exclusive games highlights Games Global’s dedication to its partners by creating content that not only attracts new players but also helps operators distinguish themselves in a crowded marketplace. Bespoke titles provide an opportunity for Flutter’s brands to offer something truly unique, setting them apart from their competitors.
Rupert Dix, Interim Chief Revenue Officer at Games Global, commented on the expansion, saying: "We have enjoyed a wonderful partnership with Flutter and are thrilled to take this to the next level. By launching legendary content with several of their top UK brands, we see great potential to maximise player engagement and are excited to deliver these immersive experiences together."
Roisin Hogan, Commercial Director at Flutter UK&I, emphasised the importance of this expanded partnership: "We take great pride in elevating the offerings of our individual brands. The launch of Games Global’s portfolio in the UK significantly enhances our product range, which is trusted by players around the world.
The variety of titles, including exclusive games, will further enrich our online casinos and ensure players are presented with an unrivalled selection of content."
The collaboration between Games Global and Flutter continues to evolve, with both companies working together to deliver innovative, immersive experiences to players. With an ongoing rollout of new games and a focus on bespoke, exclusive content, this partnership is set to keep both brands at the forefront of the iGaming industry.
As Games Global continues to expand its presence across Flutter’s UK brands, the partnership promises exciting opportunities for both companies. With a focus on delivering high-quality, engaging content, the collaboration is expected to drive player engagement and loyalty across the board.
This latest development solidifies Games Global’s position as a leading content provider in the iGaming space, and with further exclusive titles on the horizon, players can look forward to a continually fresh and exciting experience.
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