Genius Sports Limited has announced an exciting new partnership with Plucky.com, aiming to introduce a cash league interface for its gamification partners globally.
Plucky.com, a regulated operator in the UK, is renowned for its unique user experience, comprehensive KYC processes, and innovative payment pooling platform.
This collaboration will empower Genius Sports’ suite of free-to-play games, beginning with The Telegraph's Fantasy Football Euros Edition 2024 and extending to The Telegraph's Fantasy Football game for the 2024/25 Premier League season.
Players will now have the opportunity to compete for weekly, monthly, and season-long prizes in both private and public leagues, significantly enhancing engagement and retention.
Sebastian Lewis, Chief Executive at Plucky.com, expressed his enthusiasm about the partnership: “We are delighted to be working with Genius Sports to deliver a regulated cash option to all players. Our joint technology will allow fans worldwide to choose to play for money with friends and family in private leagues or test themselves against the best in public competitions, giving them a new way to engage and interact with the game.”
Judd Goldstein, Head of Sports Fan Engagement, EMEA at Genius Sports, highlighted the benefits of the partnership: “Our collaboration with Plucky.com enables us to provide both private and public cash leagues across any number of our free-to-play games.
We can enable our partners to implement this functionality into their games with ease, while Plucky.com takes care of the regulatory and payment requirements associated with cash leagues.”
This partnership represents a significant advancement in gamification, offering players a new and exciting way to engage with their favorite sports games.
By integrating Plucky.com’s cash league capabilities, Genius Sports is set to revolutionize the player experience, making competitive gaming more thrilling and rewarding.
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