Gentoo Media has announced the renewal of its partnership with Betsson Group Affiliates (BGA) for another year, marking the fifth consecutive year that Betsson will utilise Gentoo Media's automated compliance and brand protection tool, GiG Comply.
The continued collaboration highlights Betsson's commitment to maintaining top-tier regulatory standards across its vast brand portfolio.
GiG Comply, an advanced compliance monitoring tool, enables Betsson to ensure that all its marketing efforts are in line with regulatory requirements across various markets. By offering comprehensive monitoring capabilities, GiG Comply helps Betsson Group Affiliates track and manage their marketing campaigns effectively, ensuring full compliance with local regulations and safeguarding brand integrity.
Rasmus Bank Nielsen, Head of GiG Comply, expressed his excitement about the extended partnership: "We are thrilled to continue our partnership with Betsson Group, one of the industry's leading operators. The renewal of our agreement for a fifth consecutive year underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to supporting Betsson in maintaining the highest standards of compliance in their marketing efforts."
Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, echoed this sentiment, adding: "We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry."
This partnership renewal highlights the critical role that compliance tools like GiG Comply play in helping leading iGaming operators like Betsson maintain regulatory integrity.
In a sector where compliance demands are continually evolving, the continued collaboration ensures that Betsson can navigate regulatory complexities while protecting its brand reputation across international markets.
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