Glitnor Group, a rapidly-expanding iGaming business, has revealed plans to acquire a 37.5% share in PlayStar Gaming Group ("PlayStar") as part of its strategic move towards entering the U.S. market.
Glitnor Group, known for its entrepreneurial spirit and successful B2C and B2B brands like LuckyCasino and Swintt, aims to make a substantial impact in the North American iGaming industry. The new partnership with PlayStar aligns perfectly with the company's ambitious growth strategy for 2023.
Founded by Joel Wikell, an online casino pioneer, and led by CEO Per Hellberg along with a team of industry experts, PlayStar rapidly gained popularity in the New Jersey online casino scene. Its consumer-focused approach, including personalized services and exclusive promotions, captivated players and propelled the brand to become one of the most exciting challenger brands in the market.
Jörgen Nordlund, Co-Founder at Glitnor Group, expressed enthusiasm about the collaboration, stating, "Through our investment work with Glitnor Ventures, Glitnor Group aims to identify the best up-and-coming talent in the iGaming industry - and in PlayStar, we believe we’ve identified the perfect partner in the U.S."
With PlayStar's impressive performance in New Jersey, Glitnor Group saw an opportunity to further elevate the brand's success in the region and beyond. The collaboration aims to push PlayStar to new heights, solidifying its position as a preferred online casino in the thriving U.S. market.
Per Hellberg, CEO at PlayStar Casino, expressed gratitude for Glitnor Group's commitment, saying, "PlayStar is delighted for Glitnor Group´s committed investments, and we believe their ongoing interest in our brand is a fitting reward for what has been a remarkable debut year for us in the New Jersey market."
With Glitnor Group's backing and support, PlayStar is poised to achieve even greater accomplishments in 2023 and beyond, ushering in a new era of success and innovation in the online casino landscape.
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