Golden Whale, a leading AI-powered analytics provider, has renewed its partnership with Flows, the cutting-edge no-code automation platform, in a deal set to redefine player engagement and retention strategies across the iGaming industry.
A Continued Collaboration for Innovation
Since first joining forces in 2023, Golden Whale and Flows have delivered game-changing solutions that allow operators to leverage AI-driven insights and automation to enhance player interactions in real time. By instantly transforming raw data into actionable insights, the two companies have helped operators improve retention, optimize rewards, and deliver highly personalized gaming experiences.
With this extended agreement, the partnership is poised to take engagement optimization to new heights, equipping operators with advanced tools designed to boost efficiency and maximize user value.
AI Meets Automation for Smarter Engagement
At the core of this collaboration is Golden Whale’s AI-driven learning system, which continuously analyzes player data, while Flows’ automation technology triggers instant, personalized responses—whether in the form of tailored rewards, incentives, or special promotions. This real-time engagement model ensures that every player receives a customized gaming experience, increasing both satisfaction and retention.
Operators can expect a range of powerful features from this enhanced partnership, including:
✅ Early pLTV Prediction – Highly accurate Player Lifetime Value (pLTV) forecasts for both user acquisition and retention strategies, allowing operators to refine player segmentation and reward systems.
✅ AI-Powered Retention Optimization – Dynamic AI models that continuously learn and refine engagement strategies, ensuring personalized and automated interactions.
✅ In-Session Churn Prevention – Real-time detection of churn risk, enabling operators to intervene before a player leaves, with proactive incentives and engagement tactics.
✅ Fully Automated Event Triggers – AI-driven models recommending the Next Best Action, Incentive, or Offer based on each player’s unique behavior.
✅ Real-Time Game Recommendations – Personalized game suggestions that evolve based on individual gaming patterns, helping operators deliver a more engaging player experience.
Driving the Future of iGaming Engagement
With these innovative features, Golden Whale and Flows are positioning themselves as key technology enablers for the next generation of data-driven, player-focused gaming experiences.
Eberhard Dürrschmid, CEO of Golden Whale, highlighted the significance of the renewed partnership, "Having already witnessed some hugely impressive results over the past two years working together, we’re delighted to announce the extension of our partnership with Flows.
By combining our advanced engagement optimization with Flows’ automation technology, we’ll continue to empower operators to have meaningful interactions with customers that boost engagement and maximize retention."
Dan de Souza, VP of Commercial at Flows, added, "From the moment Flows first started working with Golden Whale, we knew we could create something that would truly impact the iGaming industry. Over the past two years, that belief has been proven through real success stories with our partners.
Now, we’re excited to build on this foundation and drive even greater innovation, helping operators shift from reactive to proactive strategies by seamlessly leveraging AI-driven insights and automation for smarter, more efficient player engagement."
The Road Ahead
With AI and automation becoming increasingly central to iGaming success, the extended partnership between Golden Whale and Flows is set to revolutionize how operators engage players. By integrating real-time insights, predictive analytics, and automated engagement tools, this collaboration ensures that operators can stay ahead of the competition while delivering exceptional player experiences.
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