Golden Whale Productions, a leading data science company specializing in AI-driven solutions for the iGaming sector, has announced a significant multi-year extension of its agreement with the Swiss-based Stadtcasino Baden Group.
This partnership builds on their successful collaboration, focusing on customer retention and machine learning (ML)-based gamification optimization, with an increased emphasis on Stadtcasino Baden’s B2B arm, Gamanza Group AG.
Driving Innovation and Retention
Golden Whale’s advanced data-driven technologies have already helped Stadtcasino Baden enhance customer retention and grow its market share. Under the renewed agreement, the focus will expand to include deeper cooperation with Gamanza, the B2B subsidiary of Stadtcasino Baden Group.
Gamanza has established itself as a key player in the iGaming software sector, with GamanzaEngage—Switzerland’s leading software suite for online casinos—standing out as one of its flagship offerings.
Eberhard Dürrschmid, CEO of Golden Whale Productions, expressed his enthusiasm for the extended partnership, “Golden Whale is delighted to announce a multi-year extension to our deal with Stadtcasino Baden Group.
This collaboration will allow us to continue driving player retention and market share growth while strengthening our involvement with Gamanza. Our ML-based optimisation tools will now directly enhance their gamification suite, delivering more value to their clients.”
Leveraging Machine Learning for Gamification
A key aspect of the partnership is the integration of Golden Whale’s machine learning capabilities into Gamanza’s gamification suite. These tools will provide advanced predictive optimization, enabling Gamanza to offer a more robust promotional toolkit to its clients.
This initiative is expected to bolster Gamanza’s reputation as an industry leader in innovative iGaming solutions.
Christian Aumüller, CEO of Stadtcasino Baden Group, emphasized the strategic importance of the collaboration, “As one of the gaming industry’s true trailblazers, Stadtcasino Baden Group is very happy to renew its partnership with Golden Whale Productions.
This extension reflects our commitment to driving customer retention and expanding our market share. Additionally, it positions us to offer even more sophisticated tools and services to our B2B clients through Gamanza.”
Strategic Importance and Future Growth
The extended deal is more than just a continuation—it is a significant step forward for both companies. For Stadtcasino Baden Group, it means enhanced capabilities in customer retention and market expansion. For Golden Whale, the partnership offers a chance to deploy its cutting-edge machine learning systems to a wider audience.
“With AI and machine learning playing an increasingly critical role in the future of iGaming, this partnership positions both companies at the forefront of innovation,” Aumüller added.
The collaboration between Golden Whale Productions and Stadtcasino Baden Group underscores the growing importance of data-driven technologies in the iGaming industry.
By combining Golden Whale’s AI expertise with Stadtcasino Baden’s established market presence and Gamanza’s innovative platform, the partnership is set to deliver significant benefits for operators and players alike.
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