Partnering with a new platform or software provider may seem like a daunting task, particularly from an integration standpoint. Just the mention of the word ‘integration’ can conjure up images of technical headaches.
But believe it or not, not every integration has to be technically burdensome. In fact, the team at Golden Whale Productions pride themselves on being able to remove that load from its partners’ teams and instead streamline the overall process.
By working alongside its partners, Chief Technical Officer Thomas Kolbabek believes that Golden Whale can help to streamline the onboarding process.
He began: “Creating a seamless connection between technical structures always requires, that both sides understand the solution that is provided and the value that should be created. It must become clear early in the process, how the flow of information has to be shaped for the product to function not only properly but also with the lowest operational effort once deployed.
“In most cases, the biggest challenge is the already existing load on technical teams that have to maintain a large, complex structure while permanently adding new parts and connections to the overall system.”
The collective experience of the Golden Whale team has undoubtedly played a significant role in not only identifying the major pain points that partners might come up against when integrating new technologies, but in also creating solutions that help them to navigate such hurdles.
“As a team, for sure, being in the business for almost 30 years helps. In addition to that, we have looked at the technology from various angles, as supplier connecting to a multitude of systems around the world, as CTO of large corporate structures having to deal with multiple connection requests on different levels at the time and in many cases in between.
“We have handled more than 300 high-throughput structure connections and all thinkable scenarios in the last 15-20 years. So, we exactly know the pain points of infrastructure and process management in all the back-office systems of our business.”
Being able to remove that technical burden has become increasingly important in 2024, especially as more gaming companies are beginning to integrate more complex systems into their portfolio.
The key to achieving this, Kolbabek said, is flexibility in working with different systems and data sources.
“It has always been clear to us that when introducing a new product – and with ML in Gaming an especially complex one – we had to be as light as possible in technical load to our partners as we would have several points of interaction, depending on the use-cases our partners choose to solve and the existing structure that is established.” Kolbabek said.
“To achieve this lightness, we have developed the most versatile connection interfaces we could imagine. Whatever format or structure you keep data inside your systems, our goal was to ingest with almost no need for interaction with partners’ resources – be it DWH access, Kafka streams, file systems, APIs and so on – we have to be prepared to use the data source provided quickly and with low operational effort.
“The same is true for the way we deliver results back into the systems of our clients be it one or multiple systems, the same high demand on flexibility has been applied while developing the product connectors!”
Remaining flexible not only enables Golden Whale to easily fulfil clients’ demands on a global scale, but also allows the company to remain adaptable in a world when technologies are continuously evolving.
Kolbabek explained that this desire for flexibility led Golden Whale to utilise cloud-agnostic systems, meaning that can be hosted from anywhere in the world on a system that best suis its partners.
Golden Whale’s systems are not just limited to cloud-based systems. Instead, the CTO noted that systems can also be deployed on-site or via a private cloud server. As Kolbabek puts it, “wherever our partner wants the system to run, we can run it!”
As we edge further into 2024, finding new ways of meeting the demands of partners and
streamlining the use of machine learning and artificial intelligence remains high on the agenda for Golden Whale. But the hard work doesn’t stop there.
Kolbabek concluded: “As we speak, we are ingesting vast amounts of data from various sources in the market. We are working together with our partners to increase efficiency and learning speed for the most high-leverage decision processes in the industry. We have already shown how to outgrow a standard CRM/BI run operation by 100%+ p.a. and without giving away too much, that is not the end of it.
“As we dig deeper on certain use-cases, broaden the range of use-cases in operation and especially reap the benefits from combining ML and automation, there is still huge amount of value lying inside the data-stores of gaming companies around the world.
“We are eager to demonstrate how we outpace the learning curves of less optimal operations and hugely impact bottom-line while cutting down operation costs!”
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