Aposta Ganha, Brazil’s rapidly expanding sports betting and casino platform, has appointed Vitor Paulin as its new Chief Marketing Officer. This strategic move is aimed at accelerating the company’s growth across the Latin American market.
Vitor Paulin brings over 15 years of experience to the table, having worked across various sectors including technology, retail, education, and finance. Throughout his career, Paulin has been at the forefront of strategies that drive business growth, focusing on revenue maximization, product and marketing development, and e-commerce.
His expertise in transforming operations and implementing innovative growth strategies will be invaluable to Grupo Aposta Ganha as it aims to solidify its presence in the market.
Expressing his enthusiasm for the new role, Paulin stated: "I join Grupo Aposta Ganha at the perfect time as the business consolidates its dominant position in LatAm and as the Brazilian regulated market progresses.
The company has progressive plans in place to deliver on its expansive roadmap and I cannot wait to play my role in ensuring we hit our key targets. A significant part of this will be heightening the platform user experience and strengthening our internal communication channels.”
As CMO, Paulin will be responsible for driving Aposta Ganha’s productivity by establishing and refining institutional processes. His role will also involve exploring potential new markets to complement the company’s growth in Brazil and Mexico, not only within the iGaming sector but also across other successful online businesses.
Elvis Lourenço, CEO of Grupo Aposta Ganha, welcomed the new appointment, saying: “We’re very happy to welcome Vitor to the Grupo Aposta Ganha team and his focus as CMO will be instrumental in our next growth stage. His marketing experience and deep operational understanding make him ideally suited to lead our marketing going forward.”
This appointment marks a pivotal moment for Aposta Ganha as it continues to strengthen its foothold in the Latin American market, aiming to leverage Paulin’s vast experience to achieve its ambitious growth targets.
Comments