Grupo Silvio Santos (GSS) has partnered with OpenBet to launch its new sports betting and gaming brand, Todos Querem Jogar (TQJ). This collaboration marks a significant move in Brazil’s regulated betting market, as TQJ deploys OpenBet’s fully compliant, end-to-end betting ecosystem.
OpenBet, a leading provider of betting technology, content, and services, will power TQJ’s platform, which includes cutting-edge solutions such as Responsible Gaming Technology, the OpenBet Locator™ geolocation product, a Player Account Management (PAM) system, and Managed Trading Services (MTS). This partnership aims to bring premium betting and gaming entertainment to Brazilian consumers under the trusted GSS brand umbrella.
GSS has been a dominant force in Brazil's entertainment landscape for over 65 years, with its media arm, SBT, being home to some of the country’s most iconic television programs, such as Show do Milhão, Gol Show, and Passa ou Repassa. The company’s reach extends to over 113 million Brazilians across 100+ broadcasters, with more than 29 million daily viewers. GSS’s success spans various sectors, including retail, tourism, real estate, and redeemable bonds.
With TQJ, GSS is expanding its entertainment offering by venturing into the regulated sports betting and gaming market, reinforcing its commitment to responsible and secure gambling experiences. TQJ’s goal is to be the industry leader in player protection, making this partnership with OpenBet a critical step forward.
One of the key reasons TQJ selected OpenBet is its strong global reputation for working in complex, regulated markets. OpenBet’s focus on responsible gaming and compliance, including advanced anti-money laundering (AML) solutions powered by Neccton, is central to TQJ’s mission of offering a safe and enjoyable gaming experience.
OpenBet’s geolocation solution, OpenBet Locator™, powered by Amazon Web Services (AWS), ensures full compliance with Brazil’s stringent regulatory requirements, allowing TQJ to operate seamlessly across different regions of the country.
OpenBet’s advanced betting engine will be at the heart of TQJ’s operations, enabling the platform to handle high traffic volumes with zero downtime, especially during major sporting events. The company’s Managed Trading Services (MTS) will provide 24/7 risk management and expert guidance to ensure smooth and secure operations.
Additionally, TQJ will offer players an enhanced iGaming experience through OpenBet’s Player Account Management (PAM) system, which integrates promotions across both sports and casino verticals, creating a unified experience for users. One of the standout features is the BetBuilder tool, which allows players to create personalized bets, further enriching their betting experience.
Leonardo Sampaio, CIO of GSS, expressed his enthusiasm about the partnership: "We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures.
OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS, echoed this sentiment, emphasizing the importance of responsible gaming: "Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players."
Jordan Levin, CEO of OpenBet, highlighted the significance of the partnership: "Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand.
Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market.
OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement."
With this long-term partnership, OpenBet and GSS are set to revolutionize Brazil's sports betting and gaming market. By leveraging OpenBet’s industry-leading technology and GSS’s longstanding reputation, TQJ is well-positioned to provide a top-tier, compliant, and responsible gaming experience to Brazilian players.
This move signals an exciting new chapter in both companies’ growth strategies within one of the world’s most promising iGaming markets.
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