Honoré Gaming, a leading technology and platform provider catering to the rapidly growing African market, has officially inaugurated its new state-of-the-art office facility in Dakar, the capital of Senegal.
The opening ceremony was attended by Honoré Gaming employees and senior management representatives from Lonase, the National Lottery operator, including a speech by Lonase CEO Mr. Lat Diop. The event was further highlighted by a captivating performance from renowned Senegalese singer, Youssou N'Dour.
With its strong presence in French-speaking markets such as Congo Brazzaville, Chad, and Senegal, Honoré Gaming has solidified its position as the preferred technology partner for land-based and online sportsbook and casino operators across the African region.
The establishment of the Dakar office aligns with Honoré Gaming's strategy to continue its focus on French-speaking African markets while expanding into English-speaking African markets. Additionally, the company is actively exploring opportunities to introduce its retail and online technology in emerging jurisdictions, including those in LatAm.
Over the past few months, Africa has witnessed the entry of several tier-one brands into the region, generating increased interest from tier-two operators and local betting brands looking to capitalize on the available opportunities.
Honoré Gaming is committed to supporting these brands and industry leaders as they launch their sportsbooks and casinos in different jurisdictions. By providing innovative retail and online technologies and platforms, Honoré Gaming enables operators to tailor their offerings to meet the unique preferences and regulatory requirements of each market they target. This localization and personalization are crucial for success in a continent where player preferences and regulations vary significantly.
Christophe Casanova, COO at Honoré Gaming, expressed his excitement about the new office in Senegal, stating, "We are delighted to open an office in Senegal as we continue to establish ourselves as the leading technology and platform provider in Africa. Senegal is a key market for us and our partners, so it's great to have a presence in the country from where we can better support land-based and online operators."
Casanova added, "Africa has been a market of interest for a number of years now, but there is real momentum across the region with more and more brands wanting to get in on the action. Our platform and suite of solutions have been designed specifically for Africa, allowing operators to deploy sportsbook and casino experiences that not only meet but exceed player expectations. The fact that we can now offer this from an office based in the heart of Senegal is a major milestone for Honoré Gaming and sets us up for continued success."
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